Digital Producer - The Guardian : Job Details

IWM has recently created and committed to carrying out a new Digital Content Strategy (DCS) with ambitious targets around user experience, audience development and financial sustainability. This includes plans to build on IWM’s recent success on YouTube to deliver larger audience sizes and cover new topic areas targeting different audiences.

As Digital Producer, you will work closely with the Head of Digital Content, Social Media Manager and teams across IWM leading the creation, management, commissioning and delivery of content on IWM websites and social media channels. This role is focused on video content production for YouTube so significant experience and ability with Premiere Pro and self-shooting is required. You will also work closely with colleagues on the digital insight team to better understand our audiences and their intent and translate that insight into engaging content. You will also work with teams across the museum to understand their requirements and how best to meet them in-line with the content strategy

You will focus on the production of original content that furthers the reach and engagement of IWM’s digital channels, in-line with the DCS.

You will input into digital strategy and help to maintain, manage and deliver an editorial programme based on long-term plans and goals.

You will report regularly against KPIs established to support the overall digital strategy. 

Your duties will include:

Content Production:

• Create content for IWM’s YouTube channels including, but not limited to, explainers dealing with the historical dimensions of contemporary conflicts, object-focused and interest-led deep dives into IWM’s collections and expert-fronted discussions of conflict related issues. These will be in-line with the digital strategy and relevant for IWM’s key target audiences.
• Work closely with key stakeholders within IWM, in the exhibitions, engagement and learning and curatorial teams, to create a content plan supporting and drawing on IWM’s public programme, ensuring that all IWM’s activity has a digital dimension built-in from the outset.
• Be a point of contact with experts and authors within IWM and foster a responsive and open editorial culture to encourage fast turnarounds on content with a news hook or contemporary focus.  
• Generate and manage new relationships with contributors outside of IWM, with the aim of involving new voices in debates, commentary and discussion arising from IWM’s work.
• Ensure the continued delivery of a strand of strategically planned, audience- and search activity focused ‘evergreen’ content, developing IWM’s ongoing mission and historical publication remit.

Content Management:

• Contribute to, and manage proactively, an editorial calendar administering the content production responsibilities of the team.
• Monitor and direct the work of the Assistant Digital Producer when required.
• Monitor content performance using web analytics and contribute insights to ongoing digital strategy and content development.
• Make sure that all digital content conforms to IWM’s brand, policies and best practice guidelines including accessibility, diversity and sensitivity.

Team Support:

• Be an ambassador for Digital Engagement’s work throughout IWM, from senior management to teams in other areas of the museum and encourage close cooperation between departments.
• Coordinate work with other teams with a digital remit, including Communications, Press and Public Engagement, to promote sharing of resources and assets.
• Act as a point of contact between the Digital Engagement team and IWM at large, maintaining and advising on standards of quality required for website publication and maintenance.
• Work closely with other team members to ensure content is published in line with project deadlines and commitments.

For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.