Director, Research and Insights - LiveNation : Job Details

Company: Live Nation

Department: Marketing Partnerships

Location: Farringdon, London

Reports to: Head of Research and Insights

Working Hours: Full time

Job Type: Permanent

Role Description

This role combines a passion for live music with expertise in research methodologies, data analysis and data synthesis. The R&I team is dedicated to empowering the business with a deep understanding of our live music fans. As a Director of R&I, you will collaborate across departments to enhance the event experience and provide actionable insights that help us better connect and engage our audience.

What it’s like to work in the Team

The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand’s business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation’s arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience

• Proven experience in market research and/or consumer insights from either client/agency side
• Expertise in advanced quantitative methodologies (ie. MaxDiff, Conjoint, Segmentation), analysis and translating research into actionable insights
• Strong knowledge of qualitative methodologies, including drafting discussion guides and moderation of focus groups
• Proficiency in synthesising data from various sources, including social media listening tools, and integrating data into cohesive reports.
• Experience with data visualisation tools (e.g. Tableau) and dashboard creation for decision-making
• Hands-on experience with data using Excel, SPSS, SQL, Python
• Proficiency in social media listening tools (e.g. Brandwatch, Sprinklr, Talkwalker)
• Strong communciation skills with experience crafting and presenting research findings clearly and persuasively to diverse and often senior C-suite level audiences.
• Experience managing data analysts

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Agile and adaptable, able to respond quickly to the needs of the business and adjust research approaches as priorities shift

What the role includes

• Support the Head of R+I with the democratision of insights across the business, empowering teams to use data to meet objectives
• Lead the strategic direction of custom quant and qual first-party data analysis and research projects, helping to uncover insights that drive business objectives
• Distil complex data into clear, actionable insights that have a measurable impact on the organisation
• Oversee the full lifecycle of market research projects; including methodology recommendations, survey designs with a commercial focus, identifying key audiences, generating cross tabs and impactful insights.
• Present clear and concise research findings to key stakeholders, including C-suite and cross-fuctional teams.
• Consoldiate and integrate multiple data sets, including social media insights, into unified dashboards for strategic decision making
• Manage and lead social media listening strategies, ensuring key brand sentiment, trends and consumer feedback are captured to inform business decisions.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.

APPLICATION DEADLINE: Tuesday 10th December 2024. We reserve the right to close applications at anytime so encourage early application where possible.