Divisional Marketing Manager - FastTrack - The Access Group : Job Details

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.What does Access offer you?We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you'll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more.About you:We are looking for someone to join our global marketing team within our fast-paced Recruitment division. This role is focused on driving lead volume and order intake for our recruitment payroll propositions. While the target audience for this role is UK and European based recruitment agencies, this role will work in partnership with our Australia and New Zealand marketing team to leverage marketing materials across regions.Day-to-day your role will both lead and execute on the marketing strategy for our hero payroll and billing proposition FastTrack360. We're looking for someone with a flair for driving leads across the marketing mix, including email, content, paid media, webinars, digital PR campaigns, and SEO programmes. You will be accountable for delivering hard metrics and demonstrating the ROI of your marketing plans, so this role is for someone who loves reporting on performance and will have a natural handle on the numbers.Day-to-day, you will:• Take ownership and accountability for the successful delivery of marketing pipeline targets relating to REC products - specifically our recruitment payroll products (primarily Access FastTrack360).• Track, monitor and optimise pipeline ensuring it delivers the order intake required to support business growth. This means obsessing over the full funnel, from MQL volume to average order value, to MQL-to-SQL conversion, all the way to win rates.• Be responsible for demand and lead generation activity within the UK and Europe region, across a range of marketing channels (inc. paid media inc. PPC and social, SEO, email, webinars, events, digital PR) and sales sourced initiatives.• Ideate, refine and execute creative campaigns, messaging, and incentives to drive in-quarter lead improvements. This will involve everything from ideation to creative development, to channel execution and reporting.Your skills and experiences might also include:• Experience in developing and delivering on integrated B2B marketing plans across all areas of the marketing mix, that deliver against business KPIs.• Solid experience of digital tools like Marketo, SalesForce, and Google Analytics.• Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI.• Please note that this position is cross-functional and requires teamwork across time zones, so some earlier starts working with colleagues across Europe, Asia and Australia/New Zealand will be required.What are we all about?The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.Love Work. Love Life. Be You.