E-Commerce Data Analyst - In Technology Group Limited : Job Details

E-commerce Data Analyst (Contract)

A new opportunity for an e-commerce Data Analyst to join a global e-commerce business in the Beauty sector who sell their products to over 100 countries worldwide through both online and offline sales channels.

The Role

The E-Commerce Data Analyst will be responsible for growing their online market share and driving revenue growth across our D2C e-commerce site, with a specific focus on their professional customer base.

The ideal candidate will have experience working as a Data Analyst within an e-commerce business , preferably from the fashion or beauty industry.

Details:

• Data Analytics
• 6 months (initial contract)
• £250/day (Outside IR35)
• Manchester (3 days on-site)

OBJECTIVES OF THIS ROLE

• Analyse current business performance to understand the CPA of a beauty professional, their lifetime value and how many of those who complete our training courses become long term customers.
• Review the commercial data behind existing retention schemes and evaluate how we can improve brand loyalty
• Look at monthly data to understand shopping habits and behaviour of our professional consumers so that we can make better informed decisions
• Review segmentation of our existing web customer base and its three cohorts: MUA's, lash technicians and home consumers.
• Work closely with the marketing team to devise the online strategy to support the growth of our professional customer base across e-mail, social (paid & organic), PPC, influencer partnerships & SEO.
• Review site customer journey and implement initiatives to boost basket value and CVR amongst other trading KPI's.
• Monitor e-commerce trading KPI's such as AOV, LTV, CVR & Retention rates and report frequently on trading performance

WHO ARE WE LOOKING FOR

• 5 - 3 year's experience in a similar role, preferably from the fashion or beauty industry
• Strong data creation and data analysis skills - should be comfortable taking raw data and building reports from the ground up
• The ability to work independently, communicate effectively and indirectly manage peers
• Someone with experience managing multiple projects
• Someone who is comfortable presenting to senior management

If you're a Data Analyst with experience a track record delivering valuable insights around consumer behaviour for other e-commerce businesses, please click APPLY!

In Technology Group Ltd is acting as an Employment Business in relation to this vacancy.