Ecommerce Data Analyst (GA4 Experience) - The Works : Job Details

Location

Hybrid: 1-2 days at our Support Centre.

Why The Works?We don’t just sell products.We inspire reading, learning, creativity and play.

The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.

This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.

Become a Ecommerce Web Analyst (GA4 Experience)

We are looking for a talented and experienced Ecommerce Web Analyst with expertise in GA4 to join our Digital team. As an Ecommerce Web Analyst you will be working within the Ecommerce Trading Team to analyse sales performance and identify opportunities for revenue optimisation. Leveraging data analytics to provide actionable insights that inform trading decisions, promote best-selling products, and enhance site performance. Proven experience working within an ecommerce trading team, with a strong understanding of trading strategies and on-site customer behaviour is required.

Your Mission

• Track & Optimise: Leverage GA4 and other analytics tools to monitor key e-commerce metrics and customer journeys providing actionable insights that inform trading decisions, promote best-selling products, and improve customer journeys.
• Custom Insights: Create tailored reports, dashboards, and performance metrics for internal stakeholders.
• Collaborate & Experiment: Team up with design, development, and marketing to run data-driven experiments and A/B testing to optimise the user journey.
• Uncover Trends: Analyse data, visualise insights, and spot opportunities to enhance our digital channels.
• Stay Ahead: Keep up with e-commerce trends, best practices, and emerging technologies.
• Report & Improve: Regularly share KPI analysis, highlighting success areas and optimisation opportunities.
• Roadmap Support: Work closely on e-commerce and conversion rate optimisation strategies, backed by Return-on-Investment modelling.
• Google Analytics 4 Whizz: Dive deep into GA4 setup, integrations, and tracking maintenance. Sharing your GA4 knowledge to boost the team’s self-sufficiency.
• Business Impact: Demonstrate how e-commerce initiatives drive financial and profitability success.

Skills/Behaviours That Will Set You Apart

• Proven experience working within an ecommerce trading team, with a strong understanding of trading strategies and on-site consumer behaviour.
• Demonstrated ability to deliver actionable insights that have directly contributed to revenue growth.
• Detail-oriented and results-driven, with a passion for ecommerce and trading excellence.
• Experience: At least 2 years in a similar role, specialising in e-commerce analytics and user behaviour analysis within ecommerce teams
• GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4), including hands-on experience with event tracking, custom dimensions, and advanced segmentation.
• Analytical Ninja: Strong skills in interpreting complex data sets and turning them into actionable insights.
• Data Visualization: Proficiency in tools like Looker, Google Data Studio, or Tableau for visualising data.
• Communication Superpower: Excellent ability to collaborate across teams and explain technical concepts to non-technical folks.
• Toolbox: Familiarity with digital analytics tools such as Google Tag Manager, Hotjar, and Looker Studio.
• Office Wizardry: Advanced skills in Microsoft Office and PowerPoint to make data insights clear, understandable and sparkle.

Our PERKS really are 'The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!
• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• Holiday - 33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days
• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
• Wagestream - Claim early access to 50% of your wages as you earn them - for when 'life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan - To support your everyday healthcare costs
• And loads more! - Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpos

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

We are Crafty | We are Caring | We are Can-do

We Listen. We Care

Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.

Promoting Diversity, Inclusion, and Applying Reasonable Adjustments

At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).

We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!