Ecommerce Data Analyst - Forward Role : Job Details

Ecommerce Data & Insights AnalystManchester City Centre // Hybrid – 3 days in office, 2 from home£35,000

Forward Role are working with a growing beauty brand, and are recruiting a Ecommerce Data & Insights Analyst to help drive the continued success of the business. As the Ecommerce Analyst, you will be turning the website into a powerhouse of insight and performance!

As part of the Ecommerce & Marketing team, the Ecommerce Analyst will play a critical role in unlocking the potential of the website. You’ll dive deep into data, providing leadership with digestible insights to shape Ecommerce strategy and improve sales performance.

Role & Responsibilities:

• Data-Driven Decision Making – Analyse raw Shopify and GA4 data to drive strategy. Go beyond standard metrics and deep dive to uncover insights into customer lifetime value (CLTV), acquisition costs, digital performance, and audience segmentation.
• Customer Segmentation – Identify and differentiate key customer groups to tailor strategies that maximise sales and engagement.
• Reporting & Visualisation – Build reporting frameworks using Excel to make insights accessible and actionable for stakeholders and leadership.
• Ecommerce Strategy Support – Work closely with brand and performance marketing teams to ensure insights are translated into growth-driving initiatives.

Skills & Experience:

• Strong experience with GA4 (essential)and Shopify (desirable)  – able to extract, interpret, and present meaningful insights.
• A background in / awareness of Ecommerce – understanding of online sales and customer behaviour.
• Highly analytical with strategic thinking – ability to not just report on data but influence business decisions.
• Advanced Excel skills (Pivot Tables, Lookups, etc.) –ability to great data visualisations
• A proactive approach – someone who can spot trends, make recommendations, and drive change.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.