Ecommerce Manager - Forward Role : Job Details

A digital-first DTC health and wellness brand in London, are looking for an Ecommerce Manager to join their growing team. The business was founded in 2023 and has already seen tremendous growth, now with an international presence across UK, USA, Canada and Australia, achieving £20million turnover in it's first year alone. You will be reporting directly into the Founder, responsible for implementing and managing the ecommerce strategy to support the business in achieving online growth and sales. This business has a vision to become the go-to in all health and wellness and you could be apart of this fantastic journey.

What will you be doing?

• End-to-end ownership of the website
• Manage all web projects, using expert UX and merchandising skills to optimise the site
• As a Shopify expert you will be responsible for the back end while updating and maintaining any changes working closely with the developer
• Monitor and report on KPIs including conversion rate, AOV and LTV with responsibility for maintaining and improving these metrics
• Execute AB/Multivariate testing to maximise conversion and engagement on the site
• Analyse campaign results, develop benchmarks and create regular performance reports
• Own the analytical and CRO tools that will help unlock greater insight
• Implement a long-term e-commerce strategy to exceed revenue targets and KPIs and pro-actively seek opportunities to drive incremental growth
• Generate relevant reporting i.e. weekly, monthly, annually vs targets and sharing insights with the wider business
• Provide expertise on current e-commerce industry best practice, with Trading / CRO focus
• Manage product launches and uploads on Shopify in line with the release calendar

What do I need?

• Previous experience managing and growing an ecommerce site
• Preferably previous experience working within a start-up business
• Be a confident user of Analytical/CRO tools such as Google Analytics, HotJar etc
• Be an expert using Shopify and common 3rd party applications
• Have a strong analytical background in pulling data and setting KPIs's
• Be passionate about customer behaviour and how best to drive conversions from both new and existing customers

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