Email Marketing Coordinator - Reeta Vickers Recruitment Ltd : Job Details

The role requires set -up of automation, managing content (written and visual) and supporting digital marketing campaigns that drive customer engagement, brand awareness, and lead generation.

Key Responsibilities:

1. Email Marketing Campaigns

• Working with provided content and existing templates, execute email marketing campaigns, including newsletters, promotional offers, and automated sequences.
• Ensure email content is engaging, visually appealing, and aligned with brand messaging.
• Monitor email performance using analytics tools (e.g., HubSpot, Upland/Adestra) and optimise campaigns based on open rates, click-through rates, and conversions.
• Manage and segment email lists to ensure effective targeting.
• A/B test email subject lines, content, and layouts to improve engagement.

2. Digital Campaign Support

• Set up of website campaign landing pages as required.
• Plan and schedule engaging social media content across platforms such as LinkedIn, Instagram, Twitter, and Facebook as required.
• Manage social media calendars, ensuring alignment with current marketing campaigns as required.
• Track social media performance using analytics tools (e.g., Meta Business Suite, Hootsuite) and adjust strategies to enhance engagement as required.
• Stay updated on social media trends, platform updates, and best practices.

3. Content

• Proofread and edit content to ensure clarity, accuracy, and brand consistency.
• Repurpose content for different platforms and audiences.

4. Performance Monitoring & Reporting

• Generate reports on email and social media performance, providing insights and recommendations for improvement.
• Identify trends in engagement, conversion rates, and audience behaviour.
• Present findings and optimisations to the wider team.

Person Specification:

Essential Skills & Experience:

• Strong understanding of email marketing best practices and experience with email platforms and automation (preferably Upland/Adestra).
• Proven experience managing social media accounts and growing engagement.
• Proficiency in scheduling tools such as Hootsuite, Later, or Buffer.
• Ability to analyse performance data and adjust strategies accordingly.
• Basic knowledge of SEO and content marketing principles.
• Understanding of social media algorithms and trends.
• Strong attention to detail and ability to manage multiple projects at once.

Desirable Skills & Experience:

• Experience in a marketing agency or digital marketing role.
• Knowledge of graphic design tools such as Canva, Adobe Creative Suite
• Familiarity with Google Analytics and UTM tracking.
• Experience working with B2B brands.
• Basic HTML knowledge for email formatting.

Personal Attributes:

• Creative and innovative thinker.
• Highly organized with strong time management skills.
• Data-driven with an analytical mindset.
• Strong interpersonal skills for collaboration with internal teams and clients.
• Enthusiastic, proactive, and eager to learn.
• Ability to adapt to fast-paced, dynamic environments.

Key Performance Indicators (KPIs):

• Email Campaign Metrics: Open rates, click-through rates, conversion rates.
• Social Media Engagement: Likes, shares, comments, follower growth.
• Timely Execution: Ability to meet deadlines and campaign schedules.