Email Marketing Manager - Niche Recruitment Ltd : Job Details

Are you an experienced Email Marketing Manager with a flair for driving customer engagement and sales? If you thrive on crafting engaging digital campaigns, this could be the perfect opportunity for you!

Join our client as Email Marketing Manager and take ownership of digital communications across multiple European markets. You’ll be responsible for developing and implementing highly effective email and SMS marketing strategies, ensuring a seamless omnichannel experience that enhances customer engagement and increases sales both in-store and online.

Based in Bracknell, this role offers a salary of up to £40,000, and flexible working arrangements (3 days per week in office), with occasional travel to engage with stakeholders and attend events. You’ll join a collaborative team with a fun head office environment, supporting a thriving business in the Hair & Beauty industry in its peak trading season.

Key Responsibilities of the Email Marketing Manager:

• Develop and execute strategic email and SMS marketing campaigns across multiple European markets.
• Manage automation, segmentation, and personalisation strategies to improve customer experience and ROI.
• Lead and mentor a team, ensuring high performance and continuous professional development.
• Work closely with social media and CRM teams to ensure a cohesive digital marketing approach.
• Analyse campaign performance, reporting on key metrics and making data-driven recommendations for improvement.
• Oversee the creation of engaging and on-brand digital content, collaborating with design and content teams.

Skills & Experience:

• Proven experience in email and SMS marketing, preferably within retail or eCommerce.
• Strong understanding of customer segmentation, automation, and CRM-driven campaigns.
• Analytical mindset with the ability to interpret data and optimise campaigns for success.
• Excellent project management skills, with the ability to juggle multiple campaigns simultaneously.
• Passion for the hair and beauty industry and a strong understanding of customer behaviour within this market.

How to Apply:

If you’re ready to take your email marketing expertise to the next level, we’d love to hear from you. Apply now or get in touch with Niche Recruitment for more details.