Freelance SEO Specialist - Gleeson Recruitment Group : Job Details

Freelance SEO Specialist - Digital Product Studio (Birmingham)

I'm working with an innovative digital product studio based in Birmingham, and we're looking for a talented freelance SEO Specialist to join their team. This studio is renowned for creating high-performing, inclusive digital products, platforms, and services that deliver real business outcomes.

This is a fantastic hybrid opportunity, offering flexible remote working with occasional office collaboration in Birmingham.

About the Role:

As the Freelance SEO Specialist, you will play a pivotal role in shaping the studio's digital strategy, driving organic growth, and enhancing search engine rankings across a variety of exciting projects. You'll work alongside a team of digital experts, ensuring that SEO best practices are embedded throughout the design and development processes.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to increase organic traffic and improve SERP rankings.
• Conduct in-depth keyword research and competitor analysis to uncover new opportunities.
• Optimise website content, architecture, and meta-data for both desktop and mobile to maximise performance.
• Collaborate closely with the digital product team to align SEO with broader business objectives.
• Regularly monitor, analyse, and report on SEO performance using Google Analytics, SEMrush, Ahrefs, and other tools.
• Stay ahead of industry trends and best practices to continuously enhance SEO efforts.

Skills and Experience Required:

• Proven experience as an SEO Specialist, ideally in a digital product or agency setting.
• Strong knowledge of technical SEO, including audits, site structure, and HTML.
• Familiarity with SEO tools like Google Analytics, SEMrush, Moz, and Ahrefs.
• Analytical mindset, with the ability to translate data insights into actionable strategies.
• Passion for creating inclusive, user-friendly digital experiences.
• Excellent communication skills, both written and verbal.

Why This Opportunity?

• Hybrid working - flexibility to work remotely with some time in the Birmingham office.
• Work with a team of highly skilled digital professionals on projects that have a real business impact.
• Competitive freelance rates and potential for ongoing work.
• Be part of a studio committed to creating inclusive, high-performing digital products.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.