Head of Brand Marketing - The Candidate Ltd : Job Details

Our client, a rapidly growing online retailer, is seeking a talented and experienced Head of Brand Marketing to lead and inspire their brand marketing team. This is a pivotal role that will shape the brand's identity, drive customer engagement, and fuel business growth.

They pride themselves on offering trendy products at affordable prices, catering to diverse budgets and tastes and are looking for a Head Brand Marketing to help them achieve their targets.

Key Responsibilities

• Brand Strategy and Development: Develop and execute a comprehensive brand strategy, including brand positioning, messaging, and visual identity.
• Campaign Management: Oversee the planning, execution, and measurement of integrated marketing campaigns across various channels, including social media, email, and paid advertising.
• Team Leadership: Lead and mentor a high-performing team of marketing professionals, fostering a collaborative and creative environment.
• Influencer Marketing: Manage and optimize influencer partnerships to drive brand awareness and sales.
• Social Media Strategy: Develop and implement a robust social media strategy to engage with the target audience and build a strong online community.
• Creative Direction: Work closely with the creative team to produce high-quality brand assets, including visual content and copy.
• Performance Measurement: Track and analyse key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize future campaigns.

Ideal Candidate

• Proven experience in a senior brand marketing role within a fast-paced, consumer-facing industry.
• Strong understanding of digital marketing channels and emerging trends.
• Excellent leadership and team management skills.
• Strong analytical skills and a data-driven approach to decision-making.
• Creative and innovative mindset with a passion for storytelling.
• Experience in managing budgets and delivering results within tight deadlines.

What's on Offer

• Competitive salary package
• Opportunity to work with a dynamic and innovative team
• The chance to shape the future of a rapidly growing brand

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.