Head of CRM - Alex James Digital : Job Details

Our client are a fast growth tech business.

This is an exciting opportunity to join a fast growing business.

The role is to head up the talented CRM team and working closely across the business to createbest in class experiences for customers..

What You’ll Do

• StrategyDevelopment: Develop and implement a comprehensive CRM strategy aligned with the company's overall business objectives.
• CRM/Customer Engagement System Management: Oversee the selection, implementation, and ongoing management of CRM system(s).
• Customer Segmentation :Identify and segment customer groups to tailor marketing campaigns and personalized experiences.
• Customer Journey Mapping: Create and optimise customer journeys across multiple channels to enhance customer satisfaction.
• Data Analysis and Insights: Analyse customer data to identify trends, opportunities, and areas for improvement.
• Campaign Management: Lead the planning,execution,and analysis of targeted marketing campaigns.
• Team Leadership: Develop, and lead a high-performing CRM team.
• Performance Measurement: Establish key performance indicators(KPIs) and track the success of CRM initiatives.
• Collaboration: Collaborate with cross-functional teams in both the UK and US to ensure a seamless customer experience.
• Innovation: Stay up-to-date with the latest CRM trends and technologies,and explore innovative solutions

What you'll need

• Five years plus experience in CRM leadership roles,ideally in a B2C environment.
• Strong understanding of CRM principles,methodologies,and best practices.
• Expertise in CRM/Customer Engagement systems (Braze would be a plus!).
• Excellent analytical skills and data-driven decision-making abilities.
• Strong project management and organisational skills.
• Excellent communication and interpersonal skills.
• Ability to lead and motivate teams.
• A passion for customer experience and a customer-centric mindset.

What Values You’ll Share:

• Customer Obsessed-Building deep empathy for customers and developing strong, long-term relationships with them.
• Aim High-Always challenging one self and others to raise the bar.
• No Ego-"no job too small "attitude, and open, inclusive and humble style.
• OneTeam-highly collaborative approach to achieving success.
• Lift As We Climb- A track record of investing in developing others and helping others succeed.
• Lean &Nimble-working with agility and ef?ciency to experiment in an often-ambiguous environment.

Excellent package on offer