Head of Demand Generation Marketing - The Portfolio Group : Job Details

Join an Award-Winning Global SaaS Business

Are you a results-driven, data-focused B2B Marketing Manager ready to take on your next big adventure? Do you thrive in fast-paced environments where a high-performing marketing team is celebrated as a key driver of revenue growth?

We're an award-winning global SaaS business looking for a Head of Demand Generation Marketing to own and execute data-driven, multi-channel marketing campaigns that build brand awareness, drive pipelines, and generate measurable revenue growth.

This is your opportunity to collaborate with dynamic cross-functional teams, leverage cutting-edge digital channels, and implement strategies that attract and convert qualified leads. If you're resilient, analytical, and passionate about driving results, we want to hear from you!

What You'll Be Doing

• Designing and delivering data-led campaigns across content, paid social, podcasts, video, and events.
• Developing and owning the demand generation strategy to build pipelines and accelerate revenue.
• Driving conversions by optimising the buyer's journey at every stage.
• Collating performance data to measure, report, and continuously improve campaign success.
• Utilising tools and strategies to optimise SEO, SEM, PPC, and other multi-channel marketing efforts.
• Driving account-based marketing (ABM) strategies for targeted success.

What We're Looking For

You'll bring creativity, analytical thinking, and a proven track record in delivering exceptional B2B marketing results. Specifically, you'll have:

• Significant experience in B2B digital marketing, with a focus on demand generation.
• Expertise in multi-channel campaigns (SEO, SEM, PPC, owned, earned, and paid media).
• Demonstrated success in driving revenue through effective lead generation strategies.
• Knowledge of data acquisition and management to fuel lead nurturing and outbound programs.
• Hands-on experience with ABM go-to-market strategies.
• Strong persuasive copywriting and communication skills.
• A highly analytical and data-driven mindset to measure and optimise performance.

What's in It for You?

Join a global leader where innovation meets opportunity. You'll have the freedom to make an impact, collaborate with a forward-thinking team, and help shape the future of marketing in an industry-leading SaaS business.

Ready to transform how marketing drives business success? Apply now and let's get started!

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