Head of Marketing - Forward Role : Job Details

Head of Marketing

£50,000 - £60,000

Manchester (office based)

This is a pivotal time to be joining this Manchester-based fashion retail business as Head of Marketing to spearhead all of their marketing activity and support in their overall business growth goals. They are looking for a dynamic Head of Marketing to lead brand development, digital strategy, and e-commerce growth, while ensuring their marketing programmes enhance brand visibility and customer engagement. This is a proper acquisition, retention, conversion D2C type role with responsibility from end-to-end.

Role & responsibilities:

• Drive profitable sales across the international website
• Championing the brand – leading direction, owning guidelines, brand P&L
• Creation, development and execution of marketing programs and brand plans 
• Leading the marketing team to deliver activity across full marketing mix including performance marketing, email, digital, PR, social and events
• Budget management and responsible for budget planning, delivery and execution to support the brand growth goals & ROI
• Implement strategies to enhance customer engagement, loyalty and brand awareness.
• Set clear goals and objectives, provide guidance and maintain a culture aligned to the core values of the business.
• Provide regular reports and updates to the Board and Senior Management Team on business performance and operational/strategic objectives.
• Take ownership of website performance to maximise conversion rates and all key onsite metrics.
• Development & communication of brand vision, brand programs & assets
• Work closely with Design / Creative on developing strategic plans to support seasonal launches
• Manage key suppliers across brand, design, digital/social, PR and activation to deliver campaign and brand plans within budget
• Leading strategy for marketing communications working closely with and helping lead wider team to deliver on campaigns
• Developing and mentoring team to grow experience & knowledge and responsibilities
• Being the voice of the consumer – aligning activity with consumer insights for maximum impact

Person specification

• Experienced marketing leader, preferably in fashion and/or a luxury consumer goods environment
• Strong knowledge and expertise across D2C and ecomm platforms and activating this channel
• Creative and an idea generator – able to jump into the full marketing mix
• Strong communicator and able to manage and liaise with key stakeholders
• Organised with strong project management skills and able to juggle deadlines
• Exceptional leadership skills
• A self-motivated team player with a proactive ‘can-do’ attitude
• Experience in managing agencies

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.