Manager - eFinancialCareers : Job Details

Duration - 12 months Responsibilities:

• Drive marketing outcomes for projects/products by initiating and leading workstreams.
• Conduct and guide user research, market analysis, and insights to inform business recommendations.
• Develop user journeys, lifecycle strategies, and marketing plans in collaboration with cross-functional teams.
• Identify opportunities for user growth, engagement, and adoption of product features.
• Define project scopes, set priorities, and allocate resources effectively.
• Establish goals, measure success, and create strategies for execution.
• Manage stakeholder relationships, ensuring alignment of goals and priorities.
• Proactively identify and propose impactful growth opportunities.
• Build processes, methods, and features to solve current and future challenges.

Collaboration & Leadership:

• Influence and align cross-functional teams to scale work effectively.
• Develop strong internal and external relationships while mentoring junior team members.
• Act as a trusted partner to stakeholders, aligning marketing and product development goals.
• Integrate project timelines and objectives for seamless execution.

Expertise:

• Serve as a subject matter expert on product and marketing strategies.
• Ensure all work aligns with brand standards and maintains quality, accuracy, and timeliness.

Create Product Marketing Content:

• Develop marketing content aligned with product strategy and positioning.
• Collaborate with cross-functional teams to iterate content and design based on standards and formats.
• Work with production teams to publish final marketing content for one or more teams.

Develop Brand Strategy:

• Craft product brand positioning, value propositions, and messaging strategy using user insights.
• Tailor brand messaging to different communication needs, such as narratives and brand frameworks.

Develop Product Marketing Content Strategy:

• Design and implement content strategies for product marketing across various channels.
• Identify, track, and analyze quantitative and qualitative metrics for products or business ventures.

Generate User Insights:

• Determine and scope research needs independently.
• Manage and guide user research through internal and external partners to gain actionable insights.

Go-to-Market Strategy and Planning:

• Analyze market size and opportunity (e.g., users, revenue, market growth, profitability).
• Leverage market expertise to identify opportunities and create hypotheses and visions.
• Develop product positioning and go-to-market plans, ensuring effective messaging and strategy for launching new products and features.