Marketing Analyst - Media Analytics & MMM - Blue Pelican : Job Details

Marketing Scientist – Marketing Analytics & MMM

SALARY -                    £45,000 - £55,000 plus excellent benefits and 10% bonus

LOCATION -               Hybrid working, Central London offices twice a week (Zone 1)

TEAM

You’ll be joining a scaling business in the gaming industry. They began their journey in the UK and have since opened operations in multiple European countries as well as Canada and opportunities in the USA.

They’re one of the good guys of gaming. Celebrated for having an ethical standpoint in the industry and acting somewhat as a consumer champion.

The team you’ll be joining is their UK marketing function. An established an in-house capability for data and insight which informs marketing decision making. This includes marketing mix modelling, attribution, forecasting, segmentation strategies. As well as a self-service suite of reports the wider marketing and commercial units are able to access to help inform business decisions around the customer based on campaign performance and consumer behaviour.

ROLE

There’s a clear roadmap of opportunity ahead of you when taking on this position. Taking control of a suite of data reporting capabilities and looking to improve their value in driving business decisions around marketing investment for the future.

This will include forecast modelling, segmentation strategies for targeting based on customer profiling, as well as helping the company build its visualisation and self-service capabilities for reporting.

You’ll be working with a number of external agencies who carry out campaigns across ATL and digital channels. Interpreting and stress testing their data analysis, marketing mix modelling, etc. and ensuring what they’re proposing is robust and correct.

There’s also some refreshing to do on the company’s attribution modelling. Looking to improve cross channel measurement and help improve overall effectiveness of marketing spend through an informed data led strategy.

You’ll be reporting to the CMO and engaging with senior marketing, product and commercial leads across the business. Providing actionable insight where it counts, and enabling a multi-million pound media spend to be used more effectively.

There’s opportunity to shape investment behind tech stacks and analytics tools too. As the business is looking to become much more data centric with your appointment.

This investment will include decisions around which analytics and BI tools to implement, changes to warehousing for streamlining access and use of data.

Skills and experience required:

• Applied experience with Marketing Mix Modelling (MMM), or attribution modelling within a marketing environment
• Good knowledge of either Tableau, PowerBI or Qlik, and building self-service reporting capabilities
• Forecast modelling experience, supporting marketing planning and investment strategies. Predicting sales uplifts, audience opportunities, etc.
• Knowledge of segmentation and profiling techniques

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree Head of Recruitment, DataBlue Pelican