Marketing Analytics & Effectiveness Specialist - Lorien : Job Details

Marketing Analytics & Effectiveness Specialist

£60,000 - £80,000 + benefits

London, hybrid working

You will be joining an independent media agency, offering the best service and the most creative media campaigns.

As a member of the Analytics & Effectiveness team, you will be a key part of the company. You will engage with clients as both a practitioner (attribution, econometrics, experiments projects) and a strategic advisor (investment planning, measurement and optimisation framework, media strategy, test and learn roadmap).

The purpose of the role is to support clients in improving marketing driven profit growth through design, coordination and delivery of the right effectiveness initiatives. You will work across a broad range of clients, categories, audiences, project briefs and methods from day one.

The right candidate:

• Expert knowledge of Econometrics, Forecasting, Investment Planning & Optimisation, Media Experiments/Tests. Highly likely to have been hands on in a past or present role
• Relentless intellectual curiosity
• Results oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics
• Has a coach's mindset - is passionate about guiding, developing and managing analysts in the team. As well as equipping clients and the7stars planning teams to make more evidence-based investment decisions autonomously
• An awareness of current hot topics in the industry, with a perspective too

Requirements

• Previous experience in a marketing effectiveness or analytics role.
• Experience building, communicating and leveraging complex models (e.g. econometrics) to drive incremental growth
• The ability to communicate complex ideas in a universally accessible manner and build rapport with non-technical clients
• Excellent data visualisation skills
• Solutions first mindset with the ability to proactively identify client needs and the solutions that meet and exceed them
• Comfortable presenting to C-Suite audiences and dealing with challenging questions
• A strong understanding of the marketing planning and media planning process
• Experience managing multiple cross discipline projects and prioritising competing demands in a fast-paced environment
• Comfortable with scripting languages (R, Python, SQL most relevant). Highly skilled at extracting, managing and manipulating big data sets

Some of the Benefits

• Uncounted holiday
• Performance related Summer profit share & Christmas bonus
• Flexible & hybrid working
• Personalised training plan & access to coaching
• Wellbeing days
• Optional private medical insurance

If you are interested and feel you have the right skills, please apply today!

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.