Marketing and Communications Manager - MFK Recruitment : Job Details

MFK Recruitment is proud to be working exclusively with our Scientific client in Manchester.

In the past 12 months, MFK Recruitment has placed 2 individuals for this company, both are really enjoying their roles!

The company is at a significant stage of growth, and we are currently searching for a talented Marketing and Communications Manager to join their team. They offer excellent benefits, flexible working and genuine progression opportunities.

Hybrid working is in play. For the first 3 months (probationary period), the successful candidate can work from home 1 day a week. After the probationary period, this will be extended to 2-3 days a week.

Marketing and Communications Manager - Job Purpose:

• The role of Marketing Communications Manager delivers marketing support to the company across a range of activities in line with the commercial strategy. This role reports to the Commercial Director and works closely with the CEO and other business functions to create and deliver strategy, generate demand, understand markets and the proposition, deliver an effective content strategy to nurture prospect customers and to deliver measurable contributions toward the goals of the business.
• Working as part of the team, the role requires direct involvement in a broad spectrum of marketing activities, a working knowledge of marketing best practices and strategic contributions to drive contemporary approaches in supporting the business strategy. To support the delivery of high quality ISO17043 accredited genomics based External Quality Assessment (EQA) services provided by the company.

Marketing and Communications Manager - The Role:

• Design and implement marketing communication plans.
• Manage messaging directly, or through the use of an external agency when appropriate.
• Develop and execute a full content strategy incorporating all elements of the marketing mix, including but not limited to content marketing strategy, advertising, collateral and sales tools, direct and online marketing, and social media, including planning and coordination of webinars, videos, animations, photo shoots, and other multimedia activities.
• Market research, focus groups, surveys (commission agencies if needed).
• Manage promotional events (conferences).
• Implement strategic marketing communications programs for selected new products.
• Contribute to the annual planning & budgeting process.
• Be the owner of the Marketing Budget - keep track of the budget and execute relevant purchase orders and check incoming relevant invoices.
• Be the owner of the marketing score card and provide quarterly updates on the marketing KPI’s.
• Support added value brand activities (Educational Added Value strategy).
• Support the Team in related marketing activities.
• Support the Team in the use of social media and suggest appropriate content to be shared or reshared via team members own social channels.
• Organize customer and/or collaborator events.
• Be the owner of relevant employee communications.

Marketing and Communications Manager - Experience Required:

• A bachelor's degree in marketing, advertising, or communications in combination with +5 years working experience in a science driven organisation OR - A bachelor’s degree in science and +7 years’ experience working in marketing roles.
• Experience within a B2B marketing, communications or campaign role, in a scientific or technology focused environment.
• Proven ability to communicate complex information to individuals, small and large groups of stakeholders.
• Ability to gather and assimilate information e.g., literature searches and analysis of complex reports, use of internet and Office software (e.g., Word & Excel).
• Ability to effectively work under tight deadlines and manage projects independently.
• Hands-on attitude and strong executional power.
• Ability to make independent decisions.
• Willing to undertake appropriate training to progress within the role.
• Able to travel to external venues (UK and non-UK) as and when required.