Marketing Campaign Specialist - Armstrong Lloyd - Marketing Recruitment : Job Details

MARKETING CAMPAIGN SPECIALIST (DEMAND GENERATION)

B2B SAAS | UP TO £45K + BONUS | HYBRID - CENTRAL LONDON

Our client, a fast-growing B2B SaaS business is looking for a Marketing Campaign Specialist (Demand Generation) to join their dynamic marketing team. With ambitious growth plans and a proven track record of success, they're seeking someone who can take their demand generation strategy to the next level.THE ROLE: Working directly with an accomplished Marketing Director and a small marketing team who has transformed the business from outbound to inbound-led growth, you'll support the development of the demand generation strategy and execution working in close partnership with the sales team. This is a fantastic opportunity for a revenue-focused Marketer who wants to make a real impact in a growing business and continue developing their career in the exciting B2B SaaS sector. KEY RESPONSIBILITIES:

• Drive demand-generation campaigns across multiple channels
• Own and optimize HubSpot operations, including workflow creation and lead scoring
• Create compelling short-form content for email, social media, and ad campaigns
• Analyze campaign performance and make data-driven optimizations
• Work closely with the sales team to understand customer needs and pain points
• Manage agency relationships and work with the in-house marketing team.

WHAT YOU'LL NEED:

• 3-5 years of B2B marketing experience
• Strong HubSpot expertise (essential)
• Proven track record in campaign management in revenue/demand generation
• Excellence in short-form content creation
• Experience working closely with sales team to drive sales qualified leads
• Analytical mindset with the ability to derive insights from data
• B2B SaaS or software experience an advantage

THE IDEAL CANDIDATE:

• Self-driven and proactive approach
• Revenue-focused mindset
• Strong communication skills
• Ability to work autonomously
• Collaborative team player

WORKING ARRANGEMENT:

• Hybrid working (minimum 1 day in Central London office)
• Modern, collaborative office environment
• Regular team socials and events

BENEFITS PACKAGE:

• Quarterly performance bonus
• 25 days holiday + bank holidays + birthday
• Annual learning budget
• Mental health support
• Volunteering initiatives
• Full home office setup

WHY THIS ROLE?

• Work with a supportive, experienced, and dynamic Marketing team
• Join a business with a proven growth trajectory
• Make a real impact on business success
• Modern, non-toxic work culture
• Clear career progression opportunities

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.