Marketing Executive - Vitality : Job Details

About The RoleTeam – Adviser and Employer DistributionWorking Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. Top 3 skills needed for this role:

• Good organisational skills
• Stakeholder management
• Being adept with working in a fast paced business environment

What this role is all about:The Marketing Executive will work as part of the Product Distribution and Campaigns Marketing team, providing support in the delivery of product-related marketing campaigns as well as sales incentives/offers across Vitality’s product lines for the intermediary market. This role will also be involved in development of content for pre-sales marketing assets such as brochures, sales aids, webpages and email templates.Key ActionsProduct Marketing and Campaign Delivery

• Working closely with our product and technical marketing teams, you will deliver pre-sales marketing material suitable for different scenarios within the intermediary sales journey, as well as bespoke material for a variety of audience groups.
• Create all Financial Promotions with adherence to both FCA guidelines, and Vitality’s tone of voice and identity guidelines and ‘clear, fair, and not misleading’ rules using agreed Communication Code phrases and descriptions. Get approval of all pre-sales marketing material through rigorous internal compliance approval processes.
• Good experience in writing, managing, improving and governing content across digital channels with a creative eye.

Intermediary Distribution Network - Marketing Support

• Be responsible for solus and BAU communications to different audience segments within Vitality’s distribution network – internal sales teams (inc. our Franchise network) and financial advisers.
• Build and maintain close working relationships with various stakeholders (internal and external) to ensure they are committed to our initiatives and have the right pre-sales toolkits – campaign and product specific.

Team support

• Share responsibility for reviewing and maintaining the marketing and literature orders inbox and responding to requests for marketing activity on behalf of the marketing team.
• Support the Product Distribution and Campaigns Team in the delivery of our trade advertising (when relevant to a campaign) and the scheduled inventory – helping to produce paid content such as advertorials and articles.
• In collaboration with our digital experience team you will support the evolution, optimisation and maintenance of our adviser facing web pages, as well as updating any pre-sales literature using our content management system.

Essential Skills needed to fulfil this role:

• 2+ years of marketing experience, preferably within financial services.
• University level education – ideally in Marketing or an equivalent qualification such as CIM/IDM.
• Strong knowledge of Microsoft packages – Word, Excel, PowerPoint, SharePoint, Dynamics.
• Previous experience using a CMS for website content and management, ideally Sitecore.
• Experience of working in a fast paced business environment with multiple stakeholder groups to strict deadlines in a target-driven environment.
• Good ability to create, build and design compelling on-brand content and campaigns for advisers and Vitality sales teams across a variety of marketing channels, including pre-sales marketing assets such as sales aids, webpages and emails.
• Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B communications.
• The ability to clearly explain and champion digital best practice to stakeholders and marketing peers.
• Analytical skills with the ability to collect and analyse data in order to optimise pre-sales marketing asset strategy across a variety of channels.
• Good ability to manage expectations with stakeholders

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.About The CompanyWe're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!Diversity & InclusionWe’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society.Vitality’s approach to sustainabilityVitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.