Marketing Executive - Workwell People Solutions Ltd : Job Details

THIS IS A HYBRID ROLE - for either London or Leeds area

At Workwell, we help recruitment businesses and end hirers manage their contractor workforce as well as work with individual contractors to provide accountancy and payroll services.

We are looking to hire a marketing Executive with experience in B2BC services. The ideal candidate has experience in developing and executing marketing campaigns. They should be able to own the quarterly marketing plan for the division they look after as well as get involved in day-to-day marketing activities, whilst being able to work under tight deadlines in a rapidly changing environment.

Objectives of this role

• Work with key stakeholders (sales director, Managing Director) in the division to establish quarterly marketing plans and goals.
• Conduct regular competitor and customer analysis to ensure that we build the best marketing campaigns.
• Improve lead conversion and retention through communication with leads and customers and satisfaction surveys
• Create collateral to be used in lead funnels for lead conversion and upselling
• Partner with email marketing and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

• Create relevant content about our service lines to be used in marketing campaigns.
• Working closely with the email marketing manager to build email funnels to leads with the aim to increase conversion.
• Analyse campaign results and make recommendations for future improvements.
• Ensure that all campaign content is uploaded onto the websites and that all external platforms are kept up to date at all times and represent the company.
• Focus on lead generation for the division and proactively share ideas with the key stakeholders to achieve the required goals.
• Manage the social media channels for the division, and make recommendations on relevant channels for the business.

Required skills and qualifications

• Experience creating great content in a B2BC environment
• Experience in managing social media channels in a B2C environment
• Excellent written and verbal communication skills
• Experience with marketing automation and CRM tools

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Experience in B2C marketing