Marketing Executive - Taylor Hawkes Ltd : Job Details

Our client is one of the largest motorsport organisations in the United Kingdom, with a rich and illustrious history that spans more than 100 years.

This is an exciting and creative role delivering the digital marketing output and communications for the Group, including the club and its membership, the five venues and their events, as well as on-site activities including: driving experiences, karting, skid pan, 4x4 and corporate offerings.

Reporting to the Group Head of Marketing and Communications the Marketing Executive will bring a fresh, creative and consistent tone to the company’s online presence, capture and engage prospective experience/event day purchasers across their digital channels and help to shape how the Group presents itself to new audiences.

The role will be predominately based at the Group HQ, but travel to other circuits and events will be necessary. The growing team will develop and promote events and activities across the Group portfolio, playing a large part in marketing new and exciting Group experiences.

As the Marketing Executive you’ll be required to

• Plan, create and publish content across all the website, social media channels and print publications in line with the Group overarching social media strategy
• Maintain and develop social channels within the group
• Support the implementation of a consistent style and tone of voice across all owned content produced by the Group
• Develop Group brand awareness campaigns
• Help to develop email marketing campaigns
• Provide regular, accurate reports and analysis, including return on investment and provide actional recommendations for improvement
• Research new media opportunities that may benefit the business including; web, social media, development of blogs and forums ensuring the Group are first to relevant trends
• Proactive social media community management, engaging with users on all platforms
• Assist with paid media (online and offline), including liaising with digital advertising agencies
• Aid in the development and integration of content marketing strategies
• Keep up to date with current digital trends and opportunities

The ideal candidate will have

• Proven experience in the management of social media channels
• Understanding of key social media channels and creative best practices
• Ability to recognise and capitalise on social media trends
• Clear understanding of social metrics and reporting.
• Experience of using social reporting and social listening tools
• Knowledge and experience of both organic and paid social media, with an understanding of the different approaches to both
• Ability to work in a fast-paced environment
• Good experience working with Adobe creative suite
• Creativity to bring our exciting portfolio of activity to life
• Editing skills Attention to detail
• Excellent written English