Marketing Executive - Tina Lacey Recruitment : Job Details

B2B MarketingExecutive

Salford, Manchester

Interviewing asap - January 2025 start -Full Time Permanent Monday to Friday or a 4 day week - Pro rata

up to £27,500 Full Time Hybrid, with 2 days a week in the office in Salford

Benefits include

• 24 days holiday plus bank holidays pro rata, birthday off
• Pension scheme
• Healthcare cash plan
• Free parking when in the office
• Progression opportunities - CPD
• Christmas Closure
• Paid birthday off
• Flexible working hours (Between core hours)
• Access to employee discount platform

Our prestigious client based on the outskirts of Manchester city centre offer first class continuing professional development (CPD), training services and conferences to industry and commerce by building on and developing the intellectual capabilities of Salford University.

You will be working as part of a successful and proactive marketingteam in a friendly and supportive office environment.

Reporting to the marketing team leader, the marketing executivewill create and manage a series of targeted B2B marketing campaigns for theirtraining courses via email campaigns and social media.

You will also manage the company social media pages and assist both the marketing and sales teams with data-driven analysis.

The role requires a commercially minded individual who has a flairfor creating effective lead generation campaigns via both social and email platforms. Strong analytical skills and attention to detail will be required to review all campaign and website activities to ensure accuracy.

Strong interpersonal skills will be needed to help build productive relationships with partner networks and your colleagues.

Duties & Responsibilities

• Lead Generation: Develop and implement campaigns to drive qualified leads through various online channels
• Email Campaigns: Build, schedule and report on all email marketing campaigns, focussing on quality and conversion, with the aim of generating qualified leads for the sales department and direct bookings
• SEO & PPC: Manage and optimise SEO strategies to improve organic rankings and visibility. Oversee PPC campaigns (Google Ads, social media) including keyword research, bid management, and A/B testing to ensure strong ROI.
• HubSpot: Manage marketing automation, lead nurturing, and CRM integrations using HubSpot. Oversee email campaigns, lead segmentation, and performance tracking.
• Blog Writing: Create original content to be utilised across different platforms
• Website Management: Oversee the day-to-day management and optimisation of the company’s website. Ensure that the website is user-friendly, up-to-date, SEO-optimised, and aligned with marketing campaigns and brand identity.

Requirements

• Qualification in marketing desirable
• Marketing experience from a B2B background, ideally from the training or events industry
• Experience of creating engaging and results driven email, PPC and Paid Social Campaigns
• Self-starter, self-motivated and independent thinker who is also a strong team player
• Analytical individual able to analyse customer trends/interests and turn this data into benefit driven campaigns
• Hands on CRM experience- Hubspot preferrable
• Experience updating CMS platforms
• Strong communicator and influencer
• Strong commercial awareness
• Well organised and structured in business processes
• Target driven and highly motivated with the ability to work to deadlines

To apply for the role of B2B Marketing Executive, Salford please email your cv to

Tina Lacey Recruitment is a specialist recruitment agency dedicated to the skills, training and welfare to work sectors nationally. We are committed to giving full free pre-interview advice and guidance right throughout the interview process.