Marketing Executive - Michael Page Marketing : Job Details

Exceptional role for a marketing executive to establish themselves in the energy sector

Client Details

Our client is an events agency who are offering the opportunity to work on a series of award-winning conferences and bespoke networking experiences. Recent event locations include London, Houston, New York, Milan, Singapore and Rio de Janeiro.

You'll be a highly motivated and creative Marketing Executive to join the Energy team in London. The successful candidate will take the lead on creating and executing marketing campaigns for conferences. Reporting into the Marketing Manager, this role is responsible for producing and implementing year-round marketing strategy, promoting conferences and events to delegates and sponsors.

Description

Key Responsibilities:

· Planning and delivering cross-channel marketing campaigns with support of conference producers in line with the event or project objectives.

· Writing and proofing copy for a range of marketing platforms and materials including websites, social media, emails, and brochures.

· Manage the planning and execution of all email campaigns and creating customer journeys for events from start to finish.

· Work with the research team to segment data, identify gaps, develop new data sources, and implement a data build plan.

· Manage and maintain event websites with regular updates.

· Continuous monitoring and evaluation of digital campaigns/channels and marketing emails, making recommendations to improve performance and drive ROI.

· Producing comprehensive post campaign reports, with recommendations for future improvements.

· Assisting with the design, production and distribution of all promotional materials relating to the portfolio.

· Working with key media and association partners to secure valuable external promotions for the conferences.

· Maintaining social media pages.

· Taking ownership of key overall brand campaigns, such as monthly newsletter and various web pages.

· Proactively participating in 1:1s, team meetings and project meetings, putting forward observations and new ideas to drive the success of both marketing and wider team activities.

Profile

Knowledge, Skills & Behaviours:

• Marketing experience in a similar role.
• Solid understanding of the core event marketing disciplines.
• Highly proactive and happy to take on a challenge.
• Multi-tasking with the ability to prioritise relevant tasks.
• A genuine team player that is collaborative in nature.
• Analytical and able to draw conclusions and make recommendations.
• Excellent interpersonal and strong communication skills.
• Strong copywriting and proofing skills.
• Creative eye and strong attention to detail.
• Experience using Pardot, Salesforce or a similar CRM system is desirable.
• Familiarity with WordPress, or an alternative CMS platform, is desirable.
• Knowledge of best practice across email, social media, paid media, and websites.

· Proficient in Microsoft Excel, Word, and PowerPoint.

Job Offer

• An estimated salary range of £35,000-40,000 per year.
• A generous benefits package.
• Opportunity to work in the heart of London.
• Chance to establish a career within the media industry.
• A positive and collaborative company culture.

If you're passionate about marketing and looking to establish a career within the events industry, this Marketing Executive role is the perfect opportunity. Don't hesitate, apply today!