Marketing Executive - Midlands - AMG : Job Details

Company: Academy Music Group

Department: Marketing

Location: Birmingham (or Leicester / Oxford with understanding that attendance required in Birmingham regularly for shows)

Reports to: National Marketing Manager

Working Hours: Full time with some evening work attending shows across the midlands

Job Type: Permanent

Role

An essential position within the core marketing team, you’ll play a key role in assisting with the delivery of marketing campaigns for shows, tours, clubs, events, and promotional services at our Midlands and regional venues; O2 Academy Birmingham, O2 Institute Birmingham, O2 Academy Leicester, and O2 Academy Oxford.

Our Team

The Marketing Executive will work closely with the Midlands Regional Marketing Manager, National Marketing Manager and Head of Marketing as well as contributing to a dynamic team to ensure high quality output and service, where collaboration and teamwork is at the heart of everything we do.

About You

• Demonstrable experience in a marketing role in music, media, culture, or entertainment
• Proven track record in delivering successful marketing campaigns and promotional services
• A strong network of local connections and established marketing relationships
• Excellent knowledge of regional marketing
• Experience managing budgets and marketing spend
• A solid understanding of ticketing
• Significant marketing experience in print, digital, social media platforms
• Understanding of analytic metrics and advertising KPIs
• Knowledge of Meta advertising
• Experience in social media content capture
• Outstanding attention to detail and sharp reporting
• Proficient in Microsoft Office Suite, including PowerPoint

What We Need

• Dynamic and detail orientated
• A team player and collaborative by nature
• Accountable and organised with a strong sense of time management
• Excellent communication skills
• Positive work ethic, with a proactive, can-do attitude
• Understanding of the wider industry landscape, key marketing and media platforms and advertising techniques
• Flexibility to work irregular hours (weekends/evenings/public holidays)

What You’ll Be Doing

• Assist the Midlands Regional Marketing Manager, National Marketing Manager and Head of Marketing to devise and deliver effective marketing campaigns for all shows, tours, clubs, and events
• Assist with coordinating and booking marketing activity across all relevant channels, including print, social and out of home in a timely manner and from conception to completion
• Support the Midlands Regional Marketing Manager in the preparation marketing plans that provide valuable and actionable insight
• Assist in delivering on specific day-to-day promotional activities
• Assist in collaborating with promoter marketing teams to plan and oversee their marketing spend
• Maintain strong local marketing contacts
• Constantly evaluate sales performances to bring new initiatives and sales tactics to the Midlands Regional Marketing Manager
• Build in-depth knowledge of your region
• Form and maintain a robust network of local distribution for promotional material
• Assist in monitoring and maximising all internal and external marketing budgets
• Work closely with the Midlands Regional Marketing Manager to Identify additional opportunities to reach new audiences and increase ticket sales
• Work closely with all Regional Marketing Managers for cross-promotional opportunities
• Liaise with a variety of head office functions including marketing, digital, social and PR for inspiring content and messaging alignment
• Support the Midlands Regional Marketing Manager on broader campaign strategies as required
• Contribute to best-practice operations and processes

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

Reality Check

While this is a great opportunity in an exciting industry, this is not just a chance to see shows for free! The role is not your ordinary nine-to-five, and the industry is demanding, with sometimes long and unsociable hours. The excitement and energy of the shows and events we create comes from the hard work and dedication we commit to our work, and this position is no exception so get ready to bring your very best to the role.

The Company

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

APPLICATION DEADLINE: 6th February 2025. We reserve the right to close applications at any time.

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