Marketing Manager - Forward Role : Job Details

Do you have experience of the social housing, construction or public sectors?

Do you want to work for a market leading energy provider?

With a flexible working environment and comprehensive benefits package?

In a FTC Marketing Manager role that could become permanent?

The Role:

• Create and deliver the strategic marketing plan for B2C retrofit propositions.
• Drive brand awareness and lead generation marketing activity based on data driven decision, targeting high energy use customer segments identified through sector/customer/demographic insights.
• Develop and lead the online content strategy for retrofit installed services.
• To work closely with the Leadership Team to deliver integrated strategic plans to achieve shared KPI’s and 3-year plan.
• Be customer focused, creating and delivering engaging, results driven campaigns from acquisition through to nurture
• Possess an understanding of the Social Housing and Domestic Retrofit Sectors and varying funding streams.
• Have a flexible approach to supporting networking and client award opportunities
• Understand the basics of referral mechanics, conversion optimization and SEO, and expertise in these channels is highly desirable.
• Highly data-driven and have strong data skills, with a deep desire to understand users and improve their experience at every opportunity.
• Research, translate and communicate industry and customer insights to internal stakeholders, and utilise to inform proposition development and campaigns
• Set and deliver goals/KPIs for all marketing activities with evaluations and ROI to be measured and reported monthly - continual ROI and performance improvement
• In line with the company’s vision, analysis and proposals for business growth opportunities, which would contribute to incremental profit for the business
• Undertake any other activities as requested by the Senior Management Team

The Candidate:

• Educated to degree level or equivalent in a marketing or business related subject
• 5 years marketing experience, preferably in a B2C or similar environment
• Fully experienced with significant evidence of having developed effective customer insight and translated this into successful customer propositions and initiatives
• Fully confident in preparing and delivering marketing and campaign activity plans
• Commercially astute and able to demonstrate ROI
• Evidence of having delivered effective multi-channel marketing activities, including website, SEO, PPC, EM, DM, PR, social media, business development/sales collateral, etc
• Solid project management skills
• Effective stakeholder and relationship manager with expert communications skills
• Highly numerate with budget management experience
• Curious in nature and keen to understand the ‘why’ behind the ‘what’ and ‘how’
• Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed
• Preferably holds a post graduate marketing qualification
• Experience of working in B2C environments

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.