Marketing Manager
- Location: Brighton, UK
- Job Type: Full-time
- Salary up to £36k basic + the potential to earn up to 20% of salary in bonus
Are you looking to advance your career in the exciting world of event marketing? Our client is a leading international business organisation based in Brighton with offices in the UK and overseas.
As a Marketing Manager, you will play a pivotal role in increasing the visibility, engagement, and reach of several summits within their global portfolio, ensuring future growth and market share.
Day-to-day of the role:
- Research and produce engaging content for web, email newsletters, press, and social media, positioning our brand as industry experts.
- Adhere to brand guidelines while introducing fresh formats and ideas to present content created with our speakers, partners, and influencers.
- Engage senior-level stakeholders in community marketing of our conferences, exploring new channels to extend their reach and amplify event messages.
- Expand and maintain portfolio’s presence on social media platforms, focusing on LinkedIn.
- Lead paid digital campaigns, including LinkedIn and Google Ads/PPC, and track interactions with marketing partners.
- Secure marketing partnerships with industry associations, trade media, and investor bodies
- Build relationships with key media targets to enhance PR before, during, and after each event.
- Manage the design and print of conference materials, overseeing external agencies.
- Collaborate with internal teams to optimize data use, insights, and connections.
- Provide timely updates and reports on marketing activities.
- Attend and assist in running conferences, capturing testimonials and profiling audiences for future campaigns.
Required Skills & Qualifications:
- Proven experience in event marketing, particularly within a B2B context.
- Strong project management skills and the ability to adapt campaigns as needed.
- Excellent copywriting skills across various content formats.
- Experience in public relations and building relationships with industry stakeholders.
- Proficient in using LinkedIn and other social media for B2B marketing and paid advertising campaigns.
- Essential technical skills include website CMS (e.g., WordPress), CRM systems (e.g., Salesforce), and email marketing systems (e.g., Pardot).
- Desirable skills include SEO, Google AdWords, and familiarity with marketing analytics tools like Google Analytics.
- Experience managing external support teams and suppliers.
- Additional language skills are a plus.
Benefits:
- Opportunity to work on a portfolio of international events.
- Vibrant office environment with a focus on creativity and innovation.
- Supportive team structure with access to central resources.
- Competitive salary and opportunities for professional development.
To apply for this Marketing Manager position please apply on line or email