Marketing Performance Analyst - Hays Specialist Recruitment Limited : Job Details

Job Title: Performance Marketing Executive

Location: Leicester area

Position Type: 35 hours per week

Hybrid: 3 days in office

Salary: £30,000 - £37,000

Looking for:

We're seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy. You'll collaborate with a talented graphic designer, Marketing Executive, and report to our Marketing Manager. Our workplace culture is friendly, fun, and professional, encouraging open communication, knowledge sharing and idea creation.

About the company:

We are a leading business insurance and tax compliance firm for the self-employed, part of a global insurance group. Since 1988, we've been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services. We're seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy.

Key Responsibilities:

Performance Tracking and Optimisation

• Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis.
• Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy.
• Assist in implementing tracking improvements across the websites using GTM optimisations and data layer ingestion.

Audience Segmentation

• Segment customer and prospect data to better understand customer behaviour and preferences.
• Develop personas and audience profiles to guide targeted marketing efforts.

Data Visualisation

• Use data visualisation tools to present data in a clear and actionable manner.
• Translate complex data into easy-to-understand visuals for non-technical stakeholders.

CRM

• Collect, analyse, and interpret marketing data to identify trends, patterns, and opportunities for optimisation.
• Use statistical and analytical tools to extract insights from large datasets.
• Communicate complex data findings in a clear and understandable manner and recommend actionable insight.

Skills and Experience Specification:

• Proficient in Google Analytics (GA4) in an e-commerce context
• Confident using Tag Manager and Looker Studio
• Experience with CRM software management
• Experience with automated marketing tools
• Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
• A proven ability to collaborate and liaise effectively with diverse stakeholders.
• Expertise with marketing analytics tools and platforms.
• Strong attention to detail and exceptional organisational skills.
• Creative and innovative thinker, intellectually curious with the ability to challenge the status quo.

Benefits

• Upto £37,000 per annum
• Employee benefit package
• Work for an equal opportunity employer

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk