Paid Search PPC Executive - Howden : Job Details

With a no limits approach, we can rise to any challenge. Whatever the question, the concern, or the risk, we can get the right people in a room and find the right answer. Our collective power is also helping us to change the insurance narrative - doing right by our clients while using insurance as a tool to build resilience for individuals, businesses and communities. From pro bono work to insuring COVID-19 vaccine development to de-risking the carbon market, we're using our skills, knowledge, and networks to make a difference and speed positive change in the world around us.

We're looking for a skilled PPC professional to join our in-house team. You'll be responsible for managing and optimising multiple campaigns across various financial brands. Ideal candidates will have a strong understanding of digital marketing, data analysis, and full-funnel marketing strategies. We offer a collaborative and supportive environment where you'll have the opportunity to learn, grow, and contribute to our success.

Key Responsibilities/Experience:

• Work & report to the PPC Manager to deliver work & projects against deadlines and budgets.

• Collaborate, support, & execute PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media.

• Identify and target specific demographic groups through thorough keyword research and audience analysis.

• Analyse PPC campaign data & signals, adjust strategies as needed to maximise ROI and meet Targets.

• Work closely with content, marketing, data, and other teams to develop and execute PPC strategies that support broader marketing goals.

• Continuously monitor budget and performance metrics to optimise ad spend.

• Stay informed about the latest developments in PPC and SEM, including algorithm updates, new technologies, and industry best practices.

• Experience building & presenting reports on campaign performance, insights, and recommendations for strategy & efficiency adjustments.

• Work with a range of tools including AI, CRM, Power BI, & Reporting Software

• Good people and presenting skills to manage stakeholders.

Essential Skills and Qualifications:

• Certifications in Google Ads, Bing Ads, or other relevant platforms.

• Intermediate experience with Google Ads, Bing Ads, and social media advertising platforms.

• Strong analytical skills and experience with Google Analytics and PPC management tools.

• Intermediate knowledge of Excel/Google Sheets & ability to dissect data.

• Excellent communication and collaboration skills.

• Ability to work under pressure and manage multiple projects simultaneously.

Desirable Skills:

• Understanding of compliance and regulations specific to advertising in Financial Services.

• Experience working with Lead-Gen campaigns.

Rewards:

We believe that great work and dedication should be rewarded, that's why we offer:

• 25 days holiday (plus bank holidays), pro-rated for part year service

• A set of core benefits, designed with your health and financial protection in mind:

  • Life Assurance up to 4x salary, protecting your loved ones in case the worst should happen

  • Income protection, guaranteeing an income for up to 5 years in the event of an illness or injury

  • Contributory pension scheme - 4% employer contribution and 5% employee contribution, rising to 5% & 5% in April 2025

  • Access to a Healthcare Cashplan, which gives you access to a variety of health related benefits

• Access to a host of lifestyle and financial benefits that you can choose from:

  • Discounts on gym membership across the UK

  • Salary sacrifice schemes - Travel Insurance, Cycle to Work, Car leasing, Technology purchase

  • Access to discounted personal health policies - Critical illness, private medical, dental plans

  • A range of insurance products available commission free, including home, motor, travel and specialist vehicles

  • Access to hundreds of high-street retailer discounts

  • Employee Assistance Programme (EAP) to support employees outside of work