Pardot Specialist - Remote - BCT Resourcing : Job Details

Pardot Specialist Remote Up to £55KCompany forward thinking client is looking for a Pardot Specialist to join their CRM team and lead the strategic management and optimisation of their Pardot platform. This will heavily focus on positioning their marketing strategies and sales processes to revolutionise their customer relationships.The business have gone through a huge period of growth and are looking to take that to the next level, all whilst prioritising technology at the heart of their success.Key Responsibilities:* Delivering the strategy and activities for their Pardot platform (mapping the functionality across different remits of the business e.g. Business Development, Sales, Marketing and working across the business to fulfil this).* Sole responsibility for their campaign development and execution (focusing on creating and implementing email marketing campaigns, complex automation workflows and optimising these to ensure customers are engaged and campaigns perform).* Focusing on Data - Looking at the quality of the data being utilised with a specific focus on data enrichment and segmentation. As well as monitoring key metrics on campaigns to be able to create beneficial insights that will influence strategic decisions.Key Skills:* Substantial technical hands on experience with Pardot - Specifically on managing and optimising that platform and in-depth Pardot functionality knowledge e.g. automation rules, engagement studio or segmentation.* Experience with building and managing email automation* Strong experience with data reporting within Pardot and Salesforce* Good knowledge of Salesforce structures e.g. Contacts, Accounts, Leads, Custom Objects.* Certifications (Ideally Pardot Specialist or Consultant, or if not Salesforce Administrator)If this sounds like an opportunity that is of interest or you would like more information then please apply directly! #LI-PB1