Performance Marketing Campaign Manager B2C - ADLIB : Job Details

We are seeking an experienced Performance Marketing Campaign Manager to lead and optimise native ad and performance marketing campaigns. In this role, you'll be responsible for the full lifecycle of campaign management, ensuring that all campaigns meet or exceed performance goals and client expectations. The ideal candidate will bring a strong background in digital marketing, data-driven decision-making, and client relationship management.What you’ll be doingLead the end-to-end management of native ad and performance marketing campaigns, including planning, setup, execution, and delivery.Continuously monitor and optimise campaigns using data insights to improve performance, maximise ROI, and achieve KPIs.Conduct in-depth data analysis to identify trends, areas for improvement, and actionable insights to enhance campaign outcomes.Produce comprehensive reports on campaign performance, offering detailed insights, and providing strategic recommendations for future campaigns.Ensure all technical components of campaign delivery (such as pixel tracking and audience segmentation) are correctly implemented and fully operational.Identify and resolve any technical or performance-related issues that arise during the campaign lifecycle.Craft engaging and effective ad copy that resonates with the target audience and aligns with the campaign’s objectives.What experience you’ll needDemonstrated proficiency in using Google Ad Manager for creating, managing, and optimising native ad campaigns.Proven track record in managing multiple high-performing digital campaigns from concept through to completion.Strong analytical skills with the ability to interpret campaign performance data and turn insights into actionable improvements.In-depth knowledge of the technical aspects of ad delivery, including troubleshooting and implementation of pixels, tracking, and audience segmentation.Proven ability to write persuasive and conversion-focused ad copy tailored to diverse audiences.Hands-on experience with Data Management Platforms (DMP) to build, segment, and target specific audiences for more personalised campaign delivery.What’s next?Please apply now or get in touch with Ania for more information.