Performance Marketing Manager - Inizio : Job Details

About Our Client

Our client is an innovative and rapidly growing EdTech company dedicated to breaking down language barriers and unlocking the potential of learners everywhere. Their mission drives them to create impactful products that facilitate educational access for all. Our client’s marketing team is a vital component of their growth strategy, focused on delivering valuable interactions that help them reach their targets and reduce customer churn and are recruiting for a Performance Marketing Manager.

Would you like to join their team?

Our client is seeking a technically skilled and creative Performance Marketing Manager to play a pivotal role in optimizing marketing efforts and driving results. If you have a passion for performance marketing and a desire to be effective in the EdTech space, we would love to hear from you!

Responsibilities

• Plan, execute and measure performance-based marketing strategies and campaigns
• Create and manage paid digital advertising and retargeting campaigns across a range of platforms such as Google-Ads, Microsoft Bing Ads, Meta and LinkedIn
• Anaylse campaign performance against KPI's using tools such as GoogleAnalytics
• Take a data-driven approach to decision making to improve campaign performances
• Develop and implement technical and content-driven SEO strategies to improve search rankings
• Work cross-functionally to develop multimedia and obtain market feedback
• Manage an external digital marketing agency in the technical implementation of Google Tag Manager, GA4, marketing pixels and other tracking tags
• Prepare regular reports on campaign performance, providing insights and data analysis
• Liaise with sales, success and product teams to align marketing with overall business goals
• Stay up to date with best practices for performance marketing, making recommendations to the business as technology evolves.

Skills and experience required:

Advanced knowledge of advertising platforms, including Google Ads, Microsoft Bing Ads, Facebook Business Manager, LinkedIn Campaign Manager and YouTube Advertising

GoogleAnalytics 4, UTM Parameters for tracking campaign performance

CRM marketing and automation, Reporting and data analysis, copywriting, conversion rate optimisation and the ability to technically brief and manage an external digital marketing agency

Must be proficient with:

Google Tag Manager, including containers, tags, triggers, variable and data layers

Working with marketing attribution models

Other marketing tracking mechanisms such as pixels and tags

GDPR and cookies and email marketing

Would also be advantageous to have:

HTML, CSS, Javascript

Hotjar

Power BI

Salesforce, Pardot (Salesforce Account Engagement)

Why Join our client?

You will be part of an innovative team that is passionate about making a difference in education. They offer competitive compensation, flexible working arrangements, and opportunities for professional growth. If you are ready to take your marketing career to the next level and help our client empower learners worldwide, apply today!