Performance Marketing Manager - BeTechnology Group Limited : Job Details

be:technology is thrilled to partner with such a big player within the Ed-Tech space in search of their next Performance Marketing Manager!

Their marketing team plays a crucial role in achieving growth and customer retention leading to valuable interactions.

We are looking for a technically skilled and creative Performance Marketing Manager to join their team and help optimise marketing efforts!

Key Responsibilities:

• Plan, execute, and measure performance-based marketing strategies and campaigns, tailoring them to different target audiences and optimising based on performance data.
• Create and manage paid digital advertising and retargeting campaigns across a range of platforms, including Google Ads, Microsoft Bing Ads, Meta, and LinkedIn, aiming to drive down CPA (Cost Per Acquisition) and maximise ROAS (Return on Ad Spend).
• Analyse campaign performance against KPIs, using tools such as Google Analytics.
• Use data-driven decision-making to improve campaign performance, employing tactics such as A/B testing, UX enhancements, UTM tracking, personalisation, retargeting, heatmaps, and Hotjar recordings.
• Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
• Work cross-functionally to create multimedia marketing materials, including success stories, advertorials, website content, video content briefs, and product launch campaigns.
• Liaise with sales, success, and product teams to align marketing efforts with overall business goals and gather market feedback.
• Manage an external digital marketing agency in the technical implementation and refinement of Google Tag Manager, GA4, marketing pixels, and other tracking tags.
• Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of different campaigns on lead generation.
• Prepare regular reports on campaign performance and provide insights and recommendations based on data analysis.
• Stay updated with industry trends and best practices in performance marketing, recommending improvements as technology evolves.

Requirements:

• Proven experience in performance marketing, with expertise in paid digital advertising (Google Ads, Meta, LinkedIn, etc.) and SEO strategies.
• Strong analytical skills, with experience using Google Analytics, A/B testing, and other performance optimisation tools.
• Excellent understanding of digital marketing technologies, including Google Tag Manager, GA4, and marketing pixels.
• Ability to work cross-functionally and manage external agencies effectively.
• Experience with Salesforce and Pardot for marketing attribution is highly desirable.
• Excellent communication skills, both written and verbal.
• Strong organisational skills and ability to manage multiple projects simultaneously.

Ideal Candidate:

• Data-driven and results-oriented, with a passion for performance marketing.
• Experience working in fast-paced, high-growth environments.
• Proactive and able to contribute innovative ideas to improve campaign strategies.
• Strong collaboration skills, with the ability to work well across teams and with external partners.

Benefits:

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• 37.5 hours flexible working hours
• 25 days holiday
• 4 company socials a year

If you are an experienced Performance Marketing Specialist ready to take on an exciting challenge, please apply now with your CV and cover letter.

How to Apply:To apply or learn more about the role, please contact Will Mansell, Recruitment Consultant, at

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.