Planner - National Trust : Job Details

Summary We're looking for a Creative Planner to join the team at the National Trust on a fixed-term basis. You'll connect business objectives with audience insights and brand, transforming data and market research into innovative strategies. 

Collaborating with diverse teams including marketing operations, creatives, and senior stakeholders, you’ll ensure every proposal is rooted in a deep understanding of business goals and audience needs. You'll present your ideas, inspire colleagues, and influence campaign strategies, making a meaningful impact together. 

This is a fixed term contract due to end when the previous employee returns from maternity leave. At this point we cannot confirm exactly how long this contract will last, but it is unlikely to be more than 12 months.

What it's like to work here We’re bigger than you think, we’re more complicated than we appear and we’re larger scale than you’d imagine. We have passionate people in our teams and so much more we want to achieve. We’re for everyone, for ever, and we really mean that.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you're based at other times. You'll be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing You’ll be part of the Brand and Creative team who lead the way in creative imagination at National Trust and ensure our brand stays relevant. As a Creative Planner, you’ll use audience research, market trends, and data analytics to uncover insights that drive our creative vision. 

You’ll form compelling creative briefs that combine business objectives with audience needs and collaborate with campaign managers, creatives, media planners and strategy teams to ensure an aligned campaign direction. 

Your role will involve engaging stakeholders by translating complex insights into clear, simple, impactful strategies that align with our brand and goals. You’ll also track and evaluate campaign performance data to measure success and inform future improvements. Staying ahead of industry trends and consumer behaviour will be crucial as you seek out new opportunities for creative innovation.

Who we're looking for You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role. We’d love to hear from you if you have: 

• Experience in a similar role (creative planning, creative strategy, brand strategy or advertising)
• Strong understanding of audience insights, consumer behaviour and market research methodologies
• Communication and relationship-building skills
• Experience working in collaboration with brands, creative teams and marketeers 
• Ability to analyse data into actionable insights that strategically shape creative work 
• A passion for storytelling, creativity and innovative marketing strategies 
• Ability to craft high-quality creative briefs and provide guidance to others on effective structure and writing techniques 
• A champion for inclusion, actively promoting diversity in the voice of all your work

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

•Substantial pension scheme of up to 10% basic salary

•Free entry to National Trust places for you, a guest and your children (under 18)

•Rental deposit loan scheme

•Season ticket loan

•EV car lease scheme 

•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

•Flexible working whenever possible

•Employee assistance programme

•Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.