PPC Executive - The Portfolio Group : Job Details

Are you a dynamic and results-driven PPC Executive with a passion for digital marketing?

Reporting to the Associate Director of Digital Growth, we're seeking a high-performing individual to join our innovative team. This role is crucial in supporting our internal and external Sales & Marketing divisions, aiming to maintain and expand our success in the UK market.

In this role, you'll be at the forefront of our digital marketing efforts, running PPC campaigns and optimizing paid search budgets!

Day to Day

• Develop and implement high-performing search strategies.
• Launch and optimize PPC campaigns across various platforms, including Google AdWords and Bing.
• Manage keyword selection and audience targeting.
• Monitor budgets and adjust bids to improve ROI.
• Track KPIs to evaluate performance and identify issues.
• Produce and analyze detailed PPC reports.
• Craft compelling ad copy and select engaging imagery.
• Create new campaigns across multiple channels.
• Maintain relationships with PPC ad platforms and vendors.

YOU?

• Proven experience as a PPC Manager.
• Strong data analysis and reporting skills.
• In-depth knowledge of SEO and digital marketing principles.
• Expertise in multiple platforms (e.g., AdWords, Facebook, Yahoo).
• Proficient with analytics tools (Google Analytics).
• Skilled in MS Office, especially Excel.
• Excellent communication and analytical skills.
• Strong numeracy skills and analytical thinking.

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INDHIN