PR & Marketing Specialist - Reed : Job Details

I am supporting a thriving luxury brand in Sittingbourne with their search for a PR & Marketing Specialist who will be responsible for developing, implementing, and optimising marketing campaigns across multiple channels.  With a strong focus on HubSpot, LinkedIn, and editorial content, a passion for writing and expertise in HubSpot is a must. Please not this role is office based with discretionary work from home days. 

Day-to-day of the PR & Marketing Specialist role:

• Build and maintain relationships with trade publications and editors.

• Write and distribute press releases, articles, and opinion pieces.

• Manage advertising contracts and track editorial opportunities to boost brand exposure.

• Design and execute HubSpot marketing campaigns.

• Analyse campaign performance to optimize results and develop lead generation tools like landing pages and forms.

• Develop and manage a content strategy to increase visibility and engagement on LinkedIn.

• Run targeted campaigns and analyse their effectiveness to continuously improve outreach.

• Produce and refine copy for blogs, emails, sales events, and social media

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• Proven experience in marketing, copywriting, or content creation.

• Proficient in using HubSpot for email marketing, lead generation, and analytics.

• Skilled in managing and enhancing a professional LinkedIn profile.

• Excellent writing, editing, and proofreading skills.

• Knowledge of trade press and editorial dynamics.

• Strong analytical abilities with experience in data-driven marketing.

• Capable of working independently and as part of a team in a dynamic environment.

• B2B marketing experience is preferred.

Apply now for immediate consideration!