Product Marketing Manager - Industrial Products - Michael Page Marketing : Job Details

Market Research & Analysis:

• Conduct market research to identify industry trends, competitor activities, and customer needs.
• Analyze product performance, customer feedback, and market dynamics to inform marketing strategies.
• Translate insights into actionable recommendations for product positioning and improvements.

Product Positioning & Messaging:

• Develop clear and compelling product positioning, messaging, and value propositions tailored to different customer segments.
• Create product messaging frameworks and ensure consistent messaging across all customer touchpoints.
• Collaborate with Sales and Customer Success teams to tailor messaging for different stages of the customer journey.

Go-to-Market Strategy:

• Design and execute go-to-market (GTM) plans for new product launches and updates to drive awareness and adoption.
• Coordinate cross-functional efforts to align launch activities with Product Development, Sales, and Communications teams.
• Define product success metrics and analyze performance to optimize future GTM strategies.

Sales Enablement & Support:

• Develop and deliver sales tools, presentations, and training to equip the Sales team with the knowledge and resources needed to communicate product value effectively.
• Support Sales with competitive analysis, customer personas, and use-case scenarios that facilitate informed customer conversations.
• Gather feedback from Sales to continuously refine and improve marketing materials and positioning.

Content & Campaign Development:

• Collaborate with the Content and Digital Marketing teams to create product-focused content, including web copy, white papers, case studies, blog posts, and social media assets.
• Plan and execute targeted marketing campaigns (email, webinars, industry events, etc.) to drive product awareness and lead generation.
• Measure the effectiveness of content and campaigns, adjusting strategies as needed to optimize impact.

Customer Insights & Product Feedback:

• Maintain a close relationship with customers to gather insights on product satisfaction, pain points, and new feature requests.
• Conduct regular surveys, focus groups, and interviews to collect customer feedback and improve product-market fit.
• Act as the voice of the customer in cross-functional discussions, advocating for features and benefits that align with customer needs.