Product Marketing Manager Payments - ClearCourse : Job Details

Company description:

ClearCourse

Job description:

 Are you a passionate and experienced Product Marketing Manager, looking for a role where your work can steer huge change to the business you are a part of?

This brand new role has come about due to massive growth and investment into our marketing department. We are seeking a visionary marketing strategist, to work on with our payments division. You will get the opportunity to drive customer value and return on investment with your insights and ideas. As a department we are able to shape and empower ClearCourse and its brands to succeed, and if this excites you then this is the role for you! 

Required skills and experience:  

• Minimum of 3-5 years of experience in B2B SaaS product marketing
• Experience driving the execution of marketing activity in line with the marketing strategy across multiple products and brands
• Strategic thinker
• Marketing related degree (2:1 or higher) or a high standard of A-Levels and CIM qualification.

You will be responsible for:

• Product Marketing Strategy: Support the ongoing review and development of target markets, buyer personas, segmentation, customer journeys and positioning of our SaaS products following campaign activity and customer research.
• Product Positioning: Work closely with the Senior Product Marketing Manager to continually evolve our value proposition to create compelling messaging and positioning to resonate with our target customers and industries.
• Multi-Channel Product Marketing: Deliver multi-channel marketing campaign briefs and assets that align with the product positioning, and oversee the creation of digital marketing, content marketing, social media, email marketing, and offline tactical activities. Ensure a cohesive and consistent brand presence across all channels.
• Divisional Product Marketing Plan: Maintain the integrated marketing campaigns calendar, considering activity at all stages of a campaign (short:mid:long term).
• Customer Acquisition: Develop and execute customer acquisition strategies, including paid advertising, SEO/SEM, content marketing, and lead generation activities to meet business objectives.
• Customer Retention: In collaboration with the senior product marketing manager, implement strategies and activity for customer retention and upselling, including customer loyalty programs and ongoing communication to ensure high customer satisfaction.
• End to end funnel activity: Support the senior product manager with implementing the funnel metrics, analytics and processes to effectively manage and optimise acquisition and retention campaigns across the full customer lifecycle.
• Nurture Journeys: Implement and optimise marketing automation processes and nurture journeys to streamline workflows, increase leads, promote cross-sell/up-sell opportunities and improve retention.
• Sales Enablement: Oversee the development of sales enablement material for every stage of the marketing funnel.

We offer:

• Life Assurance and Group Income Protection
• Private medical cover with cash plan
• Enhanced Company Pension
• Hybrid-working model with 25 days annual leave + your birthday off
• Employee wellbeing perks – including Peppy Health, Perkbox, etc...
• Enhanced maternity, paternity and adoption pay
• Generous training budgets and reimbursement for professional memberships