Regional Marketing Executive (London) - Dignity Funerals : Job Details

Regional Marketing Executive (London Region)

Contract: Full-Time, Permanent (38.75 hours per week)

Location: London, UK

• A mix of regional and home-based working. In this position, you will be expected to be visiting branches locally within your region at least 3-4 days per week.

Salary: £35,000 - £42,000 per annum (+ £4,000 Car Allowance OR Travel Expense Equivalent)

At Dignity Funerals, we take pride in providing compassionate and professional funeral services to families across the UK. We are committed to supporting our local communities and ensuring our services are accessible, inclusive, and well-understood. To help us strengthen our local engagement and marketing efforts, we are looking for an enthusiastic and strategic Regional Marketing Executive to join our team in London.

The Role

As a Regional Marketing Executive, you will be at the heart of community engagement and local marketing strategy across our London branches. You will work closely with Business Leaders and managers to develop and execute SMART (Specific, Measurable, Achievable, Realistic, Time-bound) community outreach plans, ensuring alignment with local needs and business objectives.

What will you get involved in?

• Spend a minimum of 3-4 days per week in the region working directly with branches to develop effective community outreach strategies.
• Advise and support branches in tailoring community engagement efforts to their local demographics, ensuring inclusivity for ethnic, religious, and other key community groups.
• Facilitate connections between branches and local community partners, including places of worship, care homes, hospices, and care workers, to foster meaningful relationships.
• Assist branches in identifying and promoting relevant community engagement initiatives, amplifying their impact through targeted social media campaigns and PR efforts.
• Lead and support community-focused initiatives, motivating and mentoring to enhance Dignity Funerals’ social media presence.
• Ensure adherence to internal processes for maintaining the sustainability and security of social media pages.
• Provide training and ongoing support for Social Media Champions, helping them develop engaging content aligned with the strategic content calendar.
• Stay informed on trends, emerging platforms, and collaboration opportunities to optimise the impact of local social media efforts.
• Support branches in enhancing website content to engage local audiences effectively.
• Assist branches in developing targeted local advertising strategies that align with their business objectives, providing guidance on optimising advertising spending to achieve the highest possible return on investment (ROI).

What we are looking for…

• A passionate and creative marketing professional with experience in community OR customer engagement, digital marketing, and social media management.
• Strong interpersonal skills and the ability to build relationships with community partners and business leaders.
• Excellent communication skills, both written and verbal.
• A proactive and strategic thinker with a results-driven mindset.
• Experience in managing social media pages and creating engaging content.
• A good understanding of local demographics and community engagement principles.
• Willingness to travel regionally and work closely with branches on-site.

Why Join Us?

At Dignity Funerals, we offer a role with purpose, where your work makes a real difference in local communities. You will be part of a supportive team, with opportunities to develop your skills and contribute to a company that values respect, integrity, and compassion.

If you are ready to take on a meaningful marketing role that blends community engagement, digital expertise, and local strategy, we would love to hear from you.

What we provide to you…

• Annual salary of £32,000 - £36,000.
• 25 Days Holiday + Bank Holidays.
• Pension Scheme (4% matched).
• Life Assurance X2 Annual Salary.
• Free On-Site Parking at a number of our branches.
• Access to our internal apprentice & personal development schemes.

If you're ready to embark on a rewarding career where you can make a positive impact every day, we want to hear from you!

What are the next steps?

To be considered for this role, please submit your application via the 'apply’ button, where a member of our Talent Team will review your application.

Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).

Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process.

Equality, Diversity and Inclusion Statement

Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.

We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.

We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.