Retail Media Manager - Harnham - Data & Analytics Recruitment : Job Details

Remote Retail Media Campaign Specialist

Position: Retail Media Campaign SpecialistLocation: Fully RemoteRate: £250 per dayContract Duration: 3 months (Inside IR35)

• Campaign Management: Oversee the planning, execution, and optimization of retail media advertising campaigns to meet performance goals.
• Strategic Development: Design and implement programmatic strategies to enhance ad spend efficiency and maximize ROI.
• Performance Analysis: Monitor and analyze campaign metrics to identify trends and areas for improvement, providing actionable insights.
• Budget Management: Allocate and manage advertising budgets effectively to ensure optimal campaign performance.
• Team Collaboration: Work closely with internal teams such as marketing, sales, and product development to align campaign strategies.
• Technology Utilization: Utilize advanced programmatic tools and technologies to enhance campaign effectiveness and reporting.
• Optimization Techniques: Employ advanced optimization techniques including audience segmentation, bid adjustments, and creative testing to improve results.
• Compliance and Quality Assurance: Ensure all campaigns comply with industry standards and regulations, conducting regular quality checks.

• In-depth knowledge of retail media advertising platforms (e.g., Amazon Ads, Criteo) or search advertising (e.g., Google Ads).
• Strong analytical skills with experience in data interpretation and the use of analytical tools.
• Excellent communication and interpersonal skills.
• Proven experience in managing and optimizing advertising budgets.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple tasks simultaneously.
• Passion for driving profitable growth through effective retail media strategies.

• Familiarity with ad technologies and platforms such as Amazon Ads, Criteo, other retail media networks, Pacvue, Helium 10, etc.