Sales & Marketing Coordinator - Leicestershire County Care Ltd : Job Details

Job Title: Marketing Lead

About Us:At Johnson Care, we are dedicated to providing exceptional care and support to our residents. We are looking for a dynamic Marketing Lead to drive our marketing initiatives both digitally and within the local community. If you are passionate about making a difference and have a creative flair, we want to hear from you!

Position Overview:As the Marketing Lead, you will spearhead our marketing strategies, focusing on building strong relationships, crafting compelling content, and analysing campaign performance. Your expertise in digital marketing and social media will play a crucial role in enhancing our brand presence and engagement.

Key Responsibilities:

• Digital Strategy: Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media management, and content marketing to enhance brand visibility.
• Content Creation: Write and curate engaging content for our website, newsletters, and social media platforms, showcasing our care homes and their activities.
• Performance Analysis: Utilise data analytics to track marketing performance metrics, assess campaign effectiveness, and optimize strategies for better conversion rates.
• Project Management: Organise and manage multiple marketing projects, ensuring timelines and budgets are met while delivering high-quality results.
• Creativity and Innovation: Generate innovative marketing concepts and campaigns that resonate with our target audience and promote our mission.
• Communication and Collaboration: Foster strong relationships with internal teams, external partners, and the public through excellent verbal and written communication.
• Relationship Management: Build and maintain partnerships with senior management, home managers, suppliers, and marketing partners to ensure cohesive marketing efforts.
• Sector Knowledge: Leverage your understanding of the care home sector to tailor marketing strategies to meet specific regulatory and audience needs.
• Technical Proficiency: Utilize marketing tools and software, including CMS platforms and graphic design tools, to enhance our marketing efforts.
• Strategic Budget Management: Oversee marketing budgets, monitor expenses, and collaborate with directors to ensure effective and cost-efficient spending.

Key Skills and Qualifications:

• Proven expertise in digital marketing and social media strategies.
• Exceptional writing and content creation skills.
• Strong analytical abilities with proficiency in tracking metrics and data analysis.
• Excellent organisational skills for effective project and budget management.
• Creative mindset with the ability to think outside the box.
• Outstanding communication skills, both verbal and written.
• Experience in relationship building and stakeholder engagement.
• Familiarity with the care sector and its unique marketing requirements.
• Basic proficiency in marketing software and tools.
• Having a driving license is essential.

Why Join Us?At Johnson Care you will have the opportunity to make a significant impact in a fulfilling industry while working alongside a dedicated team. We offer a supportive work environment and opportunities for professional growth.

How to Apply:If you’re ready to lead our marketing efforts and contribute to our mission, please send your resume and a cover letter detailing your relevant experience.