Senior CRM and Loyalty Manager - City Plumbing : Job Details

#BelongWithUs Come and join us as a creative and results driven Senior CRM and Loyalty Manager and be part of a hugely successful and friendly Marketing team.The Role: Loyalty is a key part of City Plumbing. The new formed role of Senior Loyalty and CRM Manager will lead in managing the Loyalty proposition and transformation.The Senior CRM & Loyalty Manager will be responsible for the development and delivery of new loyalty propositions and also the ongoing running and optimisation of existing activity, ensuring robust annual plans and strategies are in place. As the CRM & Loyalty Manager you'll be expected to take full ownership of the propositions under your care, acting as the lead in all aspects. This is primarily a hybrid-based role with visits to our office at least twice a week. You should be based in the UK and within commutable distance to our Head Office in Crick, NorthamptonshireKey Responsibilities Utilise previous experience to lead the development and optimisation of CRM & Loyalty campaigns to support business objectives with driving customer engagement by collaborating with the wider marketing teams and key functions such as Operations, Online Trading and Finance.Utilise customer data to develop actionable insights and respond to business challenges by building and executing initiatives to meet KPIs, and lead the operational delivery of these.Support the business trading plan, including the supplier joint business plans by developing a CRM & Loyalty calendar to maximise opportunities of share of wallet growth, increased frequency and customer / member acquisition.Propose ideas to evolve the programs based on customer behavior, competitive landscape and internal/external resource.Manage third-party and agency relationships, including loyalty- related tech solutions specialists when overseeing project deliveries and costs.Develop and manage the Loyalty and CRM Executives, ensuring their growth and delivery of objectives.Support the Marketing team with absences and work proactively to support and develop colleagues within the wider Marketing team to drive best practice and establish best in class ways of working.You: You’ll live and breathe our customer-first ethos, with a creative and data-driven approach. You’ll enjoy working collaboratively with the wider team and you’ll be committed to acting with integrity and honesty in everything you doSkills and competencies Significant experience working in the Loyalty or CRM offers environment, with a strong working knowledge of data & targeting and offer operations.Experience of managing teams and working collaboratively.Significant experience and understanding of deployment of loyalty operations.Strong experience working in a customer data environment, with knowledge of relevant legal and privacy aspects.Confident working in a high pressure, challenging environment with high accountability.Experience of managing and allocating budgets and resource.Us: From boilers to bathroom suites, tubing to towel rails and everything in between, City Plumbing has all the products our customers need to complete the job. And we have all you need to build a successful career! We’re proud of our reputation for selling quality plumbing and heating products to both trade and retail customers and we’re super excited about our future. We put our colleagues at the heart of all we do, giving them all the tools they need to be successful, happy and feel rewarded in their career with us.Benefits Package and Cultural Environment: BonusDiscounts, savings and cash back at numerous retailersLife assuranceExtended family policy including maternity, paternity, additional annual leave and moreMental Health First Aiders and Employee Assistance Programme, we look out for each otherComplete induction and a company that lets you grow and encourages developmentFinancial education and loansFlexible working optionsA business striving to create an environment of inclusion so everyone can be their true selfAnd more!#BelongWithUs We’re passionate about creating an inclusive workplace that celebrates and values diversity. Bring your whole self to work regardless of age, disability, gender identity or reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We don’t want you to ‘fit’ our culture, we want you to enrich it. We are committed to best practices in recruitment and undertake Basic Criminal Record Disclosures for candidates that are offered employment within our branches that undertake deliveries for British Gas. This check will only be undertaken after the acceptance of an offer of employment.