Senior CRM Executive - Harnham - Data & Analytics Recruitment : Job Details

SENIOR CRM EXECUTIVE

BIRMINGHAM

£45,000 + BONUS + BENEFITS

THE COMPANY

This organization has quickly become the industry leader, outpacing competitors in customer acquisition and market dominance. They are highly data-focused, striving to utilize their substantial data resources effectively. Their objective is to gain an in-depth understanding of each customer through personalized marketing strategies, necessitating the addition of this CRM role.

THE ROLE

In the position of Senior CRM Executive, you will report to the CRM Manager and be part of a 7-member team, within a larger CRM team of 15. Your key responsibilities will include:

• Overseeing and elevating campaigns.
• Segmenting customers ensuring campaigns are personalised and targeted to the right customers.
• Extracting insights from the CRM database to guide and shape CRM campaigns, and collaborating on strategy with senior leadership.
• Working closely with different teams across the organization to meet customer needs.

YOUR SKILLS AND EXPERIENCE

To succeed as a Senior CRM Executive, you should have:

• Experience in B2C environments.
• Proficiency with any CRM system.
• Strong commercial awareness and excellent communication skills.
• Experience in customer segmentation and personalising campaigns.
• AB Testing experience.
• A solid understanding and passion for marketing and CRM.
• A driven, challenge-oriented mindset.

THE BENEFITS

• A salary range of £45,000.
• A supportive work culture with the option to work from home twice a week.
• Opportunities for career growth and development.

HOW TO APPLY

To express your interest, please send your CV to Daniel Abbasi via the apply link on this page.