Senior CRM Manager - CPS Group : Job Details

Senior CRM ManagerLocation: Milton Keynes (Hybrid - 3 days a week onsite)Salary £45-55k plus bonuses + benefitsAre you an experienced CRM expert with a passion for driving customer engagement and performance?Our client is a fast paced, SME Performance Marketing business based near Milton Keynes. They have an excellent opportunity for a Senior CRM Manager their team, where you'll have the opportunity to shape and lead innovative CRM strategies.Role Overview:As a Senior CRM Manager, you will be responsible for creating and executing multi-channel CRM strategies designed to drive customer engagement, retention, and conversion. Your expertise will be pivotal in optimising workflows, resolving issues, and enhancing campaign effectiveness.Key Responsibilities:Campaign Strategy & Execution: Plan, develop, and launch end-to-end multi-channel CRM campaigns (email, push notifications, onsite/app messaging, SMS, etc.) that effectively engage, convert, and retain customers.Data-Driven Insights: Analyse customer data to personalise messaging, segment audiences, and refine CRM strategies to achieve better engagement and results.Proactive Innovation: Stay ahead of trends in the industry and monitor customer needs to drive the creation of new campaigns and communication strategies.Performance Tracking & Optimisation: Monitor and analyse CRM campaign performance, focusing on open rates, conversion rates, and revenue impact, while continuously optimising to maximise results.Creative Testing & Experimentation: Experiment with new channels, ideas, and content to engage customers more effectively, enhance customer lifetime value, and reduce churn.Skills / experience:Experience within a similar CRM Exec / Manager role to Senior levelExperience of working with multiple CRMs ideally either Hubspot or Accoustic.Track record of driving revenue and value through CRM campaigns and have a keen ability to identify customer needs and deliver compelling offers.Possess strong analytical skills and can use data to refine and optimise CRM campaign performance.Collaborative MindsetExperience delivering campaigns that drive customer engagement and revenue growth.Able to drive / have own car and happy to be in the office 3 days a week (Free parking onsite)Contact David Southwood - CPS GroupBy applying to this advert you are giving CPS Group (UK) Ltd authority to hold and process your data for this specific role and any other roles we may deem suitable to you over time. We will not pass your data to any third party without your verbal or written permission to do so. All incoming and outgoing calls are recorded for training and compliance purposes. CPS Group (UK) Ltd is acting as an Employment Agency in relation to this vacancy. Our new privacy policy can be found here https://company-policies