Senior Marketing Analyst Incrementality - Harnham - Data & Analytics Recruitment : Job Details

SENIOR MARKETING ANALYST

£60,000-75,000 + BENEFITS

LONDON

THE COMPANY

This up and coming tech marketplace is heavily driven by Data and Analytics and is looking for a Senior Marketing Analyst to deliver actionable and meaningful insights across a range of channels using incrementality testing. This company recently secured a new round of investment and have plans to grow the data team significantly over the coming months. The Senior Marketing Analyst you will be working closely with talented individuals to deliver essential insight that will allow the company to drive sales through marketing.

THE ROLE

As a Senior Marketing Analyst, you can expect to be leading a team whilst analysing and interpreting results of both testing and optimisation experiments in a statistical and scientifically sound manor.

In specific, you can expect to be involved in the following:

• Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
• Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manor using SQL
• Analysis of marketing communications for the purpose of generating insights and testable hypotheses
• Running incrementality tests across channels
• Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
• Visualisation of data using Tableau

YOUR SKILLS AND EXPERIENCE

The successful Senior Marketing Analyst will have the following skills and experience:

• Full proficiency using SQL, coding from scratch (or similar)
• Experience with large-scale A/B testing and familiar frameworks
• Ideally have the ability to use Python or R
• Experience with incrementality testing is essential
• Experience using Tableau or Similar

THE BENEFITS

The successful Senior Marketing Analyst will receive a salary between £60,000 and £75,000 as well as a comprehensive benefits package.

HOW TO APPLY:

Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.