Senior Marketing Analyst - Harnham - Data & Analytics Recruitment : Job Details

SENIOR MARKETING ANALYST

SALARY UP TO £75,000

LONDON

2 DAYS IN THE OFFICE

The Company

This company provides a digital platform for consumers to buy and sell items

THE ROLE

As a Senior Marketing Analyst you can expect to be involved in the following:

• Examining customer behaviour and assessing the effectiveness of marketing channels to create actionable insights that can boost marketing growth and optimize efficiency.
• Working closely with the Marketing team to shape and challenge decisions using data-backed suggestions while evaluating marketing channel outcomes and uncovering new possibilities.
• Performing detailed analysis of changes in performance, offering insights focused on commercial impact.
• Evaluating the effects of new marketing efforts through methods such as incrementality testing or similar experimental approaches when necessary.
• Enabling and educating Marketing team members on the use of dashboards to promote increased self-service usage.
• Contributing to the broader Analytics and Data Science teams within the organization through knowledge exchanges and collaborative learning

Your Skills And Experience

• Experience in using SQL (Python is also a bonus but not necessary
• Experience in visualisation and dashboarding
• Extensive knowledge of digital paid marketing channels such as Google, Meta, Amazon, Display, Youtube etc
• Experience in measuring the impact of marketing investments through at least one methodology (Attribution, Incrementality, Casual Impact, Marketing Mix Modelling) Incrementality is very much desired
• Strong communicator

How To Apply

To express your interest, send your cv to Valentine by clicking the apply button below