Senior Marketing Executive - Workshop Recruitment : Job Details

The Senior Marketing Executive will be a dynamic, personable and enthusiastic individual. You will enjoy the freedom to express your creative side by planning, executing and evaluating a wide and varied range of digital marketing campaigns across email, web, social and more.

Key duties of the Senior Marketing Executive

• Contributing to all activities detailed within the marketing plan with a view to helping the team achieve its monthly targets around lead generation, prospect engagement and website traffic.
• Support the professional development of junior marketing team member.
• Planning, building and delivering email marketing campaigns for clients, prospects and partners.
• Managing social channels (including responsibility for running paid campaigns).
• Creating, delivering and analysing PPC and other digital advertising campaigns.
• Content creation and promotion, including both written and design projects.
• Driving the content and communications plan in accordance with team strategy.
• Updating and managing the company website, including periodic reviews of content and SEO performance.
• Producing graphics, stand designs and printed materials to support our attendance at global events.
• Ensuring our brand message is strong and consistent across all channels and marketing efforts.
• Participating in the creation of quarterly and annual marketing plans.
• Monitoring and reporting on marketing performance across digital channels.

Skills and Knowledge

• Three years’ experience in a B2B marketing role
• Experience of running successful marketing campaigns.
• Demonstrable success with email campaigns.
• Working knowledge of basic HTML (or the ability to pick this up).
• Experience of managing social channels, and content delivery.
• Solid knowledge of web analytics, including paid advertising and Google Ads etc.
• Experience with CRM software and database management.
• Proficiency with Microsoft 365, including Word and PowerPoint.
• Familiar with Adobe Creative Suite (or similar), and designing for digital versus print.
• Able to produce compelling marketing copy for a variety of different formats.
• Comfortable with expressing your ideas and creative solutions that help us stand out from our competitors.
• Strong interpersonal and communication skills, collaborating between clients, the Project and Sales teams.
• A team player who is at ease working in a close-knit team and building strong professional relationships.
• Good analytical and problem-solving skills.

Salary and Benefits

• Up to £35K
• 20 days holiday rising to 25 days with service
• Birthday off as holiday
• Pension
• Wellness initiatives
• Hybrid role, 3 days office / 2 days home
• Opportunity to travel to overseas events