Senior Marketing Executive - Hays Specialist Recruitment Limited : Job Details

Senior Marketing ExecutiveHours: 35 per weekShift pattern: Monday-Friday 9-5Salary: Up to £35,000 depending on experience Location: Hybrid (1-2 days a month on-site in New Milton)Start Date: ASAPPerks

• 31 days holiday, increasing to 33 with length of service, including bank holidays
• Discounts on a wide range of products and services, from groceries and shopping to holidays, insurance, days out, and restaurants
• 24/7 employee assistance programme accessible via an app
• Family and friends' discounts on our services and products
• Pension Scheme with up to 4% company match
• Free on-site parking

About the CompanyJoin a forward-thinking, tech-enabled organisation with a turnover of approximately £50m. Established in the 1980s, this company has grown significantly and is a respected player in its industry, providing tech-based products and systems to B2B customers. With multiple locations across the UK, this role is primarily home-based, with occasional visits (1-2 days per month) to their office in New Milton.

Role OverviewAs the Senior Marketing Executive, you will report to the Head of Marketing and lead the charge in creating and executing innovative marketing strategies to generate qualified leads and drive sales growth. You will manage impactful Account Based Marketing (ABM) campaigns, elevate paid advertising efforts, and enhance the company's digital presence to convert leads effectively. Your role will involve deep dives into data analytics to refine marketing strategies and close collaboration with the sales team to turn prospects into success stories.

About You

You are a strong communicator with excellent interpersonal skills, capable of building strong relationships with both internal and external stakeholders. With 3-5 years of proven success in digital marketing and demand generation, preferably in B2B marketing or a related field, you have a track record of developing and executing successful digital marketing campaigns. You will have a solid understanding of HubSpot, exceptional website management and optimisation skills, experience with paid advertising platforms (e.g., Google Ads, LinkedIn Ads), and a thorough knowledge of marketing automation and analytics tools.

Key Responsibilities

• Develop and implement strategies to generate qualified leads and drive sales growth for products and services within the housing and care sectors.
• Plan and execute campaigns to boost brand awareness, conversion, and retention, aiming to meet lead generation targets.
• Manage and optimise various marketing channels, including the website, paid advertising, ABM, and other digital channels, to maximise impact and lead generation.
• Be a strategic thinker and data-driven marketer with a proven ability to manage and optimise marketing campaigns across multiple channels.
• Identify opportunities and take proactive steps to achieve the company's marketing goals.

Next StepsIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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