Senior Marketing Manager - ABL Recruitment : Job Details

Senior Product Manager Location: London, UK (Office-Based, 5 Days a Week)Start Date: ASAPContract Length: 14 Months (Maternity Cover)Salary: £246.16 - £375.84 Daily RateAbout the Role:An exciting opportunity has opened for a Product Marketing Manager to lead brand sponsorship's and advertising integration's within a major streaming and digital media platform. You'll be at the forefront of shaping brand partnerships, overseeing sponsorship programmes, and driving advertising initiatives across Europe.This role requires a strategic thinker with a strong background in marketing, brand integration's, and product life-cycle management. You will work closely with cross-functional teams, including content marketing, PR, product management, advertising, and studio operations, to bring innovative sponsorship opportunities to life.Key Responsibilities:

• Develop and lead advertising sponsorship strategies to enhance brand partnerships.
• Manage the full product life cycle, from title selection to execution.
• Work with content and creative teams to integrate brands seamlessly into exclusive programming.
• Create compelling go-to-market strategies to drive product adoption.
• Collaborate with sales teams to build sales enablement tools and training materials.
• Analyse key metrics and KPIs to measure marketing effectiveness and optimise campaigns.
• Stay ahead of industry trends and emerging advertising technologies to drive innovation.

What We're Looking For:

• Extensive experience in marketing, particularly in brand integration's and sponsorships.
• Must have previous experience within a streaming and digital media platform company.
• Experience with creating GTM initiatives at scale.
• Experience building programmes from scratch, connecting strategic thinking with end to end execution.
• Strong strategic and creative thinking skills to drive brand partnerships.
• Proven ability to manage complex cross-functional relationships across global teams.
• Experience using data-driven insights to shape advertising strategies.
• Strong skills in Excel, Tableau, or other data visualisation tools.
• Excellent communication and stakeholder management skills.

Interested? Apply now to be part of a dynamic, innovative team driving the next phase of digital advertising!