Senior Product Marketing Manager - ABL Recruitment : Job Details

Job Title: Senior Product Marketing ManagerJob type: TemporaryEstimated duration: 14 Months (Maternity cover)Start date: 20/01/2025Location: London (Hybrid)Working hours: 40 hrs/weekPay Rate: £246.16 - £375.84My client, who is a world-renowned giant is looking for a Senior Product Marketing Manager. The role involves developing strategies to drive sponsorship product adoption, leading the organization through the entire product lifecycle-from title selection, go-to-market strategy, and brand partnerships to execution. It includes managing multiple projects, prioritizing them effectively, and ensuring alignment across various leaders and stakeholders.Key job responsibilities:

• Shape the strategy for the video ads sponsorship program in the EU,collaborating with global sponsorship leaders and strategy and sales teams.
• Develop scalable workflows and approval processes for sourcing titles and titles

bundles for sponsorships, and for creating marketing materials that support Go-To-Market activities. This involves working closely with relevant teams across the organization.

• Drive creative thinking and innovation in the sponsorship offering, influencing broader creative and product marketing strategies across the EU product marketing team.
• Collaborate with the sales team to create effective sales enablement tools and training materials that support the sales process and drive revenue growth.
• Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing insights to shape the marketing strategy.
• Leverage internal and external market research insights to refine the sponsorship offer, influence the global product roadmap, and optimize content, products, and packaging to ensure market fit.
• Analyse marketing metrics and KPIs to assess the effectiveness of the sponsorship program and make data-driven recommendations for optimization.
• Stay current on industry trends and emerging technologies, ensuring strategies remain relevant and forward-thinking.

Basic qualifications:

• Professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred qualifications:

• Experience with creating GTM initiatives at scale
• Experience guiding creative input, development and execution from concept to completion